CBS Closes Week on a Winning Overnight Note

THE PROGRAMMING INSIDER

Monday, May 10, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Musical Monk

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Prime-Time Ratings:

Weekend Highlights

 
Friday 5/07/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   4.3/ 8

ABC 3.5/ 7
NBC 3.1/ 6
Fox    2.0/ 4
CW    1.0/ 2
 

-Total Viewers:

CBS: 6.64 million, ABC: 5.32, NBC: 4.83, Fox: 3.82, CW: 1.45

 

-Adults 18-49:

ABC and CBS: 1.6 rating/6 share each, Fox: 1.3/ 5, NBC: 1.2/ 4, CW: 0.6/ 2

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners:

Nothing
 
-On the Fence for Renewal:
Ghost Whisperer (CBS), Medium (CBS), Miami Medical (CBS)
 

-Friday’s Losers (excluding repeats):
Wife Swap (ABC), Friday Night Lights (NBC), Dateline (NBC), Kitchen Nightmares (Fox), 20/20 (ABC), Miami Medical (CBS)

 
———-
 

-Ratings Breakdown:

It was another typical bland Friday with CBS the most-watched network (at under 7-million viewers) and ABC and CBS tied for first among adults 18-49 (with a mere 1.6 rating/6 share each in the demo). CBS needs to make a decision, no doubt, on its three uneventful Friday dramas, with recent entry Miami Medical the least likely to return. Here were the results this week:

 
CBS/Friday

8:00 p.m. – Ghost Whisperer

Viewers: 6.51 million (#1), A18-49: 1.6 rating/6 share (#1)

 

9:00 p.m. – Medium

Viewers – 7.14 million (#1), 18-49: 1.8/ 6 (#2)

 
10:00 p.m. – Miami Medical

Viewers: 6.27 million (#1), A18-49: 1.4/ 4 (#3)

 

In season-premiere news, ABC newsmagazine Primetime: What Would You Do? returned with 5.98 million viewers (#2) and a first-place 1.9/ 6 among adults 18-49 at 9 p.m. While growth out of dying lead-in Wife Swap (Viewers: #2, 4.50 million; A18-49: #2, 1.4/ 5 at 8 p.m.) was noticeable, it was also not worth boasting about. Veteran 20/20 signed-off at 10 p.m. with 5.49 million viewers (#3) and a first-place 1.6/ 5 in the demo. Sad, isn’t it, that a 1.6 rating among adults 18-49 is enough to win the time period? Given 20/20 could not hold its lead-in, this is a losing performance. 

 

Over at NBC, critically acclaimed Friday Night Lights returned with minimal interest, unfortunately, with a mere 3.90 million viewers and a 1.2/ 5 among adults 18-49 — third in both categories at 8 p.m. But you do have to give NBC credit for finding a way to keep this show alive. Two-hour lead-out Dateline started out slow, but built slowly as the night progressed as follows:

 
Dateline (NBC)

9:00 p.m. – Viewers: 4.32 million (#3), A18-49: 0.9/ 3 (#4)

9:30 p.m. – Viewers: 4.84 million (#3), A18-49: 1.1/ 4 (#4)

10:00 p.m. – Viewers: 5.82 million (#2), A18-49: 1.4/ 5 (#2)

10:30 p.m. – Viewers: 6.21 million (#2), A18-49: 1.5/ 5 (#2)

 

Fox populated the evening with a repeat of House (Viewers: #4, 3.10 million; A18-49: #4, 1.1/ 4) and time period filler Kitchen Nightmares (Viewers: #4, 3.47 million; A18-49: #3, 1.4/ 5). And The CW aired veteran Smallville (Viewers: #5, 1.92 million; A18-49: #5, 0.8/ 3), which did not earn its renewal stripes based on this performance, and a repeat of America’s Next Top Model (Viewers: #5, 990,000; A18-49: #5, 0.4/ 1). Sadly, Friday looks like Saturday more and more each week. 

 
Source: Nielsen Media Research data
 
——————–
Saturday 5/08/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    4.1/ 8

CBS   3.9/ 7
ABC 3.0/ 6
NBC 2.6/ 5
 
-Total Viewers:

Fox: 6.85 million, CBS: 5.67, ABC: 4.55, NBC: 3.90



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