CBS Dominates Thursday Overnights


Friday, May 7, 2010
 
Prime-Time Metered Market Thursday Ratings:
  
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Clem Kadiddlehopper
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CBS Wins; Growing Survivor the Standout 
   
Thursday 5/06/10

Note: Milwaukee is excluded from the following averages. 

 

              HH
          Rtg/Shr

CBS    8.9/15
ABC   6.1/10
Fox     5.3/ 9
NBC   3.7/ 6
CW     2.1/ 3
 
———-
 

-Percent Change From the Year-Ago Evening (Thursday, May 7, 2009):

CBS: +24, Fox: +10, CW: no change, NBC: – 3, ABC: -15

     
———-
 
-Yesterday’s Winners:

Survivor: Heroes vs. Villains (CBS), CSI (CBS), Grey’s Anatomy (ABC), The Office (NBC), The Mentalist (CBS)

 

-Bona Fide Success for The CW:

The Vampire Diaries (CW)

 

-Honorable Mention:

Bones (Fox)

 
-Yesterday’s Losers (excluding repeats):

FlashForward (ABC), Community (NBC), Parks and Recreation (NBC), The Marriage Ref (NBC)

 
———-
 
-Ratings Breakdown:

It was a clean overnight sweep for CBS, which beat second-place ABC by an average of 46 percent. But this does not mean granddaddy CSI will win the 9 p.m. hour among adults 18-49 — that battle is between Grey’s Anatomy on ABC and NBC’s The Office. Third overall in the metered markets was Fox, followed by NBC and The CW. 

 

CBS’ growing Survivor: Heroes vs. Villains continues to rise, with a dominant 8.1 rating/13 share at 8 p.m. Comparably, that outdelivered the year-ago edition set in Tocantins (6.2/11 on May 7, 2009) by a very noticeable 31 percent. 

 

SPOILER ALERT: If you have not seen last night’s edition of Survivor yet, stop reading now. Two tribal councils in one hour were awfully rushed, but flip-flopper Candice got exactly what she deserved. And Russell making a play to break up Parvati and Danielle made sense, but it will not buy him jury votes. If heroes Colby (a total slacker this time around) and Rupert side with Russell next well, and they just might, the little hell raiser may very well make it into the top two, but the jury is unlikely to side with his backstabbing antics. All I can say at this point is go Sandra! Glad to see someone worthy finally found the idol.

 

Next on CBS was CSI (#1: 8.8/14 at 9 p.m.), followed by the top-rated show of the evening, The Mentalist (#1: 10.0/17 at 10 p.m.).

 

As usual, ABC got off to a sour note care of older-skewing FlashForward at a third-place 3.8/ 6 at 8 p.m. That led into Grey’s Anatomy (#2: 8.2/13 at 9 p.m.), followed by spin-off Grey’s Anatomy at an also second-place 6.3/10 at 10 p.m. Retention for Private Practice out of the 9:30 p.m. portion of Grey’s Anatomy (8.5/13) was an acceptable 74 percent.   Chances are these two hours will remain paired together again next season.

 

NBC’s 8-9 p.m. combination of sitcoms Community (#4: 3.1/ 5) and Parks and Recreation (#4: 2.9/ 5) were particularly weak, but standout The Office bounced back with a third-place 5.1/ 8 at 9 p.m. Comparably, that built from Parks and Recreation by 76 percent, and it could challenge Grey’s Anatomy for dominance among adults 18-49. Rounding off the evening for NBC was 30 Rock (#3t, 4.3/ 7 at 9:30 p.m.) and The Marriage Ref, which finished a bland third with a 3.5/ 6 in the overnights at 10 p.m. While I was not happy to see Jerry Seinfeld back on The Marriage Ref (he is quite the “expert” on marriage, now isn’t he?), Gwyneth Paltrow was a welcome addition. Too bad more people are not watching. 

 

Over at Fox, always reliable Bones remained just that, with a second-place 6.4/11 at 8 p.m. Lead-out Fringe dipped to a fourth-place 4.3/ 7 at 9 p.m., with retention out of the 8:30 p.m. portion of Bones (6.6/11) of 65 percent.



Publish date: May 7, 2010 https://dev.adweek.com/tv-video/cbs-dominates-thursday-overnights-115317/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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