CBS Dominates Week of Oct. 5

Wednesday, October 14, 2009
Prime-Time Metered Market Tuesday Ratings:

CBS Remains the Network to Beat

National Ratings in Prime-Time:

Week of October 5, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Rural Chucklers
Prime-Time Metered Market Tuesday Ratings:

CBS Remains the Network to Beat

Tuesday 10/13/09


CBS 10.4/17
ABC 6.0/10
NBC 4.7/ 8
Fox    4.6/ 7
CW    1.2/ 2

-Percent Change From the Year-Ago Evening (Tuesday, October 14, 2008):

CBS: +14, CW: – 8, ABC: – 9, NBC: -10, Fox: -35
-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), Dancing With the Stars (ABC), The Good Wife (CBS)

-Honorable Mention:
The Biggest Loser (NBC), Hell’s Kitchen (Fox)
-Yesterday’s Losers:

Shark Tank (ABC), 90210 (CW), Melrose Place (CW), The Forgotten (ABC), The Jay Leno Show (NBC)

-Ratings Breakdown:

It was another clean Tuesday overnight sweep for CBS with its combination of NCIS (12.2 rating/19 share), spin-off  NCIS: Los Angeles (9.6/15) and The Good Wife (9.3/16). As strong as NCIS: Los Angeles is (and it was the third most-watched show for the week of Oct. 5, with 16.31 million viewers), week-to-week it was down by nine percent in the overnights (10.5/16 to 9.6/15).


ABC, as always, got plenty of overnight mileage out of the live Dancing With the Stars Results Show, which finished second in the 9 p.m. hour with a 9.1/14. But soon-to-depart lead-in Shark Tank tanked with a fourth-place 3.7/ 6 at 8 p.m. And freshman lead-out The Forgotten dipped to a second-place 5.0/ 8 at 10 p.m. — 47 percent below the 9:30 p.m. portion of lead-in Dancing With the Stars (9.5/15). One week earlier, The Forgotten averaged a 4.8/ 8. Potentially concerning for The Forgotten was a loss of 16 percent at 10:30 p.m. (5.5/ 9 to 4.6/ 8).


As a reminder, the remake of V steps into the Tuesday 8 p.m. hour on Nov. 3. As for Dancing With the Stars, so long Chuck Liddell, who is the ultimate fighter, not dancer. For more on Dancing with the Stars, click here.


As always, NBC’s The Biggest Loser did not look all that impressive based on the overnights, with a 5.1/ 8 from 8-10 p.m. But expect plenty of interest among key among adults 18-49 once the fast affiliate results are posted at PIFeedback. Here is the half-hour breakdown for The Biggest Loser:

The Biggest Loser (NBC)
8:00 p.m.: 4.7/ 8 (#2)
8:30 p.m.: 4.8/ 8 (#2)
9:00 p.m.: 5.1/ 8 (#3)
9:30 p.m.: 5.6/ 9 (#3)

The Jay Leno Show, which delivers its best weekly performance on Tuesday, finished third in the overnights, with a lackluster 4.0/ 7 at 10 p.m. Compared to one week earlier (4.4/ 7 on Oct. 6), that was a loss of nine percent.


Over at Fox, the two-hour season-finale of reality/competition Hell’s Kitchen averaged a 4.6/ 7 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

Hell’s Kitchen (Fox)
8:00 p.m.: 4.4/ 7 (#3)
8:30 p.m.: 4.6/ 7 (#3)
9:00 p.m.: 4.6/ 7 (#4)
9:30 p.m.: 4.9/ 8 (#4)

Based on the expected interest among adults 18-49, Hell’s Kitchen, like The Biggest Loser, is listed as “honorable mention.”


In the very distant fifth-place spot was The CW’s lifeless combination of 90210 (1.3/ 2) and Melrose Place (1.1/ 2). One year earlier, a repeat of 90210 averaged a 1.6/ 3 in the overnights on Oct. 14, 2008. Word of advice to the next network considering reviving a past hit: don’t do it. 


Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of October 5, 2009


CBS finished first in households, total viewers, adults 18-49 and adults 25-54 for this third week of the 2009-10 season, with growth over the comparable year-ago period of as much as 11 percent among adults 18-49. The Eye net’s winning streak in total viewers is now three consecutive weeks. Fox dominated among adults 18-34, with an increase of eight percent, while tying NBC for second in adults 18-49. Elsewhere, Fox ranked fourth with double-digit losses from one year earlier.