CBS, Fox Share Traditional Season Dominance

The “traditional” TV season ended on Wednesday and based on the results from Sept. 21, 2009 through May 23, 2010, CBS scored its seventh victory over the last eight years in total viewers, with a performance on par from one year earlier. 

Second overall was Fox, followed by ABC, NBC and The CW. All five networks were close to year-ago levels. Even a diluted American Idol was enough to keep Fox in the winner’s circle among adults 18-49, with CBS second, followed by NBC and ABC.  Mirroring total viewers, the Big Four networks were consistent from one year earlier.  

Since The CW’s target audience falls within the 18-34 demo, the positive news is year-to-year gains of 10 percent in adults 18-34 (1.1/ 3) and seven percent in women 18-34 (1.5/ 4). Keep in mind, however, that the network in 2009-10 included low-rated Sunday in the mix.

Here are the overall results:

Total Viewers:

CBS: 11.78 million (no change), Fox: 10.01 (+1), ABC: 8.64 (- 4), NBC: 8.22 (+ 4), CW: 2.0 (no change)

Adults 18-49:

Fox: 3.7 rating/10 share (no change), CBS: 3.2/ 9 (no change), NBC: 2.7/ 7 (- 4), ABC: 2.7/ 7 (- 7)


Publish date: May 28, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT