CBS Leads Thursday Overnights; ABC Poised for Victory Among Adults 18-49

Friday, October 9, 2009
Prime-Time Metered Market Thursday Ratings:

CBS Wins, NBC’s The Office Could Take the Adult 18-49 Crown  

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

It’s Only a Paper Moon


CBS Wins, NBC’s The Office Could Take the Adult 18-49 Crown  

Thursday 10/08/09


CBS   8.2/13
ABC 6.5/11
Fox    4.7/ 8
NBC 4.0/ 6
CW    1.9/ 3

-Percent Change From the Year-Ago Evening (Thursday, October 9, 2008):

Fox: -13, CBS: -15, ABC: -23, CW: -24, NBC: -32

Note: Fox aired the Los Angeles/Philadelphia Major League Baseball Playoff on the year-ago evening. 

-Yesterday’s Winners:

(Keep in mind, however, that most of these “winners” are down year-to-year)

Survivor: Samoa (CBS), CSI (CBS), Grey’s Anatomy (ABC), The Office (NBC), The Mentalist (CBS)

-Honorable Mention:
FlashForward (ABC), Bones (Fox)
-Yesterday’s Losers:

Community (NBC), Parks and Recreation (NBC), Fringe (Fox), The Jay Leno Show (NBC)

-Ratings Breakdown:

CBS finished first in the overnights on this third Thursday of the 2009-10 season — 26 percent above second-place ABC. But ABC is expected to rank first overall among adults 18-49. Regardless of who wins, though, the bigger (and sadder) observation was all five networks declining year-to-year. The biggest loser: NBC, with a loss of 32 percent despite an above-average performance for Pam and Jim’s wedding on The Office. 


Beginning with 8 p.m., CBS’ down-trending Survivor: Samoa still managed to rank first, with a 6.1 rating/10 share in the overnights. A very close second was Fox’s always reliable Bones (5.9/10), which never gets the credit it deserves, followed by week three of ABC’s water-cooler worthy FlashForward (5.6/ 9), which dipped by 10 percent from one week earlier. Three week metered market track for FlashForward: 7.6/13 – 6.2/10 – 5.6/ 9. If FlashForward settles in now (which it likely will), ABC will still have a modest hit on its hands.


Over at NBC, sitcom Community moved into the 8 p.m. time period and disappointed, as predicted, with a fourth-place 3.0/ 5 in the overnights.   One week earlier, Community averaged a 3.6/ 6 at 9:30 p.m. out of The Office (which translated into 5.86 million viewers and a 2.9/ 7 among adults 18-49, based on the final Live Plus Same Day ratings).  Regardless, I still think patient NBC will renew Community for the remainder of the season. Community led into should-be-axed Parks and Recreation with an equal 3.2/ 5 in the overnights at 8:30 p.m. One year earlier, former failed occupant Kath & Kim debuted with a 4.9/ 7 on Oct. 9, 2008. And that was considered a “losing” overnight performance at the time. 


CW drama The Vampire Diaries, a shoo-in for a full season renewal, capped off the 8-9 p.m. time period with a 2.1/ 3, which was equal to one week earlier. 


Moving to 9 p.m., CBS’ aging CSI won the hour in the overnights with a 9.0/14. But potentially alarming was the loss of 36 percent from the 14.1/22 it notched for the season-opening episode one year earlier (on Oct. 9, 2008). ABC’s second-place Grey’s Anatomy (8.2/12) was also down, but the erosion was less severe at 19 percent (10.1/15 to 8.2/12). The real “winner” in the 9 p.m. hour, however, was the hour-long installment of NBC’s The Office (#3: 5.0/ 8), which could ultimately win the evening overall among adults 18-49. Move over, 30 Rock…it is time for The Office to be re-crowned Outstanding Comedy based on this insanely brilliant expanded episode. Note to Emmy voters: please take notice!


Rounding off the 9 p.m. hour was Fox’s Fringe (#4: 3.4/ 5), which is faltering opposite the heavy competition, and CW staple Supernatural (1.8/ 3), which held 86 percent of the 8:30 p.m. of The Vampire Dairies.

Publish date: October 9, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT