CBS Sweeps the Weekend Landscape

THE PROGRAMMING INSIDER

Monday, April 5, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Rhoda’s Doorman

_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Highlights

 
Friday 4/02/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   6.3/ 8

NBC 4.3/ 8
ABC 2.8/ 5
Fox    2.1/ 5
CW    1.0/ 2
 

-Total Viewers:

CBS: 6.54 million, NBC: 6.38, ABC: 4.24, Fox: 3.29, CW: 1.64

 

-Adults 18-49:

NBC: 1.5 raing/5 share, CBS: 1.4/ 5, ABC: 1.3/ 5, Fox: 1.2/ 4, CW: 0.7/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing. Friday is getting weaker every season.  
 
-Fading Fast:
Ghost Whisperer (CBS), Medium (CBS)
 

-Friday’s Losers (excluding repeats):
Wife Swap (ABC), 20/20 (ABC)

 
———-
 

-Ratings Breakdown:

It was a Friday of mixed low-rated leadership, with CBS the most-watched network (at just 6.54 million viewers) and NBC No. 1 among adults 18-49 (with just a 1.5 rating in the demo). Fortunately, the broadcast networks are not giving up on Friday. But programming the evening is becoming more challenging every season. Click here for my feature on Friday night programming, “TV’s Friday Dead Zone.”

 

In series-premiere news, CBS drama Miami Medical won the 10 p.m. hour in total viewers, with 7.54 million, while tying the second half of NBC’s Dateline among adults 18-49, with a 1.6 rating/6 share in the demo. One year earlier, a repeat former occupant Numb3rs scored an almost identical 7.50 million viewers and a 1.6/ 5 in the demo, based on the final nationals. And that, again, was a repeat. So, this by no means is a “winning” performance.”

 

Earlier in the evening on CBS were deteriorating dramas Ghost Whisperer (Viewers: #1: 5.91 million; A18-49: #2, 1.3/ 5) and Medium (Viewers: #2, 6.18 million; A18-49: #4: 1.3/ 5) from 8-10 p.m. Notice how poor both performed in the demo at this pivotal renewal time.

 

In season-premiere news, ABC’s Wife Swap failed to ignite any interest at 8 p.m., with a third-place finish in both total viewers (3.57 million) and adults 18-49 (1.2/ 5). Week two of inspirational lead-out Jamie Oliver’s Food Revolution perked up to 4.31 million viewers (#3) and a 1.5/ 5 in the demo at 9 p.m. (#1t). While that dipped by double-digits from one week earlier (Viewers: 7.47 million, A18-49: 2.6/ 8 on March 26, based on the final nationals), it did build from Wife Swap by 740,000 viewers and 25 percent among adults 18-49. Veteran newsmagazine 20/20 capped off the evening for ABC with 4.86 million viewers and a 1.3/ 4 in the demo — last in both categories at 10 p.m.

 

Over at NBC, recently introduced Who Do You Think You Are? finished first in the 8 p.m. hour in adults 18-49 (1.4/ 6) and second in total viewers, with 5.90 million. Sad, isn’t it, that the dominant program in the demo averages a mere 1.4? The two-hour edition of Dateline followed with 6.62 million viewers and a 1.5/ 5 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

 

Dateline (NBC)

9:00 p.m. – Viewers: 6.34 million (#1), A18-49: 1.3/ 5 (#2t)

9:30 p.m. – Viewers: 6.80 million (#1), A18-49: 1.5/ 5 (#3)

10:00 p.m. – Viewers: 6.50 million (#2), A18-49: 1.5/ 5 (#2)

10:30 p.m. – Viewers: 6.85 million (#2), A18-49: 1.7/ 6 (#1t)

 

Fox populated this first Friday in April with repeats of House (Viewers: #4, 2.85 million; A18-49: #4t, 0.9/ 4) and Kitchen Nightmares (Viewers: #4, 3.61 million; A18-49: #1t, 1.5/ 5). And The CW aired already renewed Smallville (Viewers: #5, 1.99 million; A18-49: #4t, 0.9/ 4), which was below average, and a repeat of America’s Next Top Model (Viewers: #5, 1.28 million; A18-49: #5, 0.5/ 2).



Publish date: April 5, 2010 https://dev.adweek.com/tv-video/cbs-sweeps-weekend-landscape-115087/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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