Chris Bosh Has a Media Plan

Better than yours

Headshot of Emma Bazilian

Age 29

Accomplishments Power forward-center for the Miami Heat, currently the defending NBA champions (currently in the first round of the playoffs); eight-time NBA All-Star; gold medalist at the 2008 Summer Olympic Games in Beijing

Bases Miami and Dallas

What’s the first information you consume in the morning?

I’m old-fashioned—I like to eat my breakfast and watch the news on CNN in the mornings, usually with my son and my daughter if they’re around. It gets my day going.

What occupies your mind in the car?

I always listen to music. Some days, it might be R&B, some days it might be hip-hop if I’m feeling like I need energy, some days jazz or classical if I want to feel peaceful or I want to think.

Are you a TV junkie? What do you watch, and how?

Yeah, me and my wife watch TV shows all the time. I’ve been watching Breaking Bad, Sons of Anarchy and Nashville. I’m really excited about Game of Thrones, too. When I’m at home, I watch shows on the TV, but when I’m on the road, it’s all about the laptop.

Before bed, do you bite into a novel, graze on Twitter or fast until morning?

I read books or I watch TV. Right now, I’m reading a book called Mastery by Robert Greene. It’s about masters of the past, like Leonardo da Vinci or Benjamin Franklin, and it dissects what they did and the tools that they used to get what they wanted. [Greene] has written a series of books that are all really cool.

What magazines do you read?

GQ, Time, The Economist and Wired are my main ones. It’s tough to keep up sometimes because I’m on the road, and I’ll come back and have two issues of each that I’ve got to read.

What’s your biggest digital indulgence?

My biggest digital indulgence, I’d say, is online gaming. I play sports games—Madden or NBA 2K.

Is it weird to play a video game version of basketball?

It was, but you get used to it after a while. The weirdest part is when there’s a character version of you that doesn’t look like you—I’m like, “I don’t do that move” or “Man, that’s my ranking? I’m way better than that!” It’s funny. But I don’t usually play as myself because if I do, I’m giving myself the ball every time.

Give us the skinny on your favorite app.

Instagram. I like that it lets people really communicate with their pictures, and they get really creative with it. You don’t have to actually say anything. I’m a visual person, so to see pictures and real-time information, it’s really cool.

With such a bloated media universe, how do you cut out the fat?

I think it’s easier if you know what you like. I don’t just look at things just to look at them. If I want to know about sports or the news or fashion, I’m very specific with what websites I go to, what apps I use or who I follow. I just try to make sure I always have a plan.

@adweekemma Emma Bazilian is Adweek's features editor.
Publish date: April 25, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT