Clean Overnight Sweep for CBS Thursday

Friday, April 16, 2010
Prime-Time Metered Market Thursday Ratings:

CBS Wins; NBC’s SNL Special Could Score Among Adults 18-49

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

A Tasty Theme Song


CBS Wins; NBC’s SNL Special Could Score Among Adults 18-49

Thursday 4/15/10


CBS    8.0/13
Fox     5.7/ 9
NBC   4.6/ 8
ABC   3.5/ 6
CW     2.0/ 3

-Percent Change From the Year-Ago Evening (Thursday, April 16, 2009):

CW: +33, CBS: +11, ABC and Fox: + 6 each, NBC: – 6

-Yesterday’s Winners:

Survivor: Heroes vs. Villains (CBS), The Vampire Diaries (CW), CSI (CBS), The Mentalist (CBS)


-Honorable Mention:

Bones (Fox), Saturday Night Live in the 2000s: Time and Again (NBC)

-Yesterday’s Losers (excluding repeats):
FlashForward (ABC)
-Ratings Breakdown:

It was a clean overnight Thursday sweep for CBS, but do not rule out a victory for NBC among adults 18-49 in the 9-11 p.m. block as a result of special Saturday Night Live in the 2000s: Time and Again. Second overall in the metered markets was Fox, followed by NBC, repeat riddled ABC and The CW.  


CBS’ Survivor: Heroes vs. Villains opened with a healthy 7.5 rating/12 share in the overnights at 8 p.m., followed by CSI (8.6/14) and The Mentalist (7.9/14) from 9-11 p.m. All three CBS shows finished first in each of the six half-hours. 


SPOILER ALERT: If you have not seen last night’s edition of Survivor yet, stop reading now. But J.T. giving competing Russell the immunity idol has to be the worst move in the history of this reality/competition. And the only thing missing when numbskull Colby filled Russell in on the plan was a laugh-track in the background. Now that the teams are merged and Parvati has the other idol, little Miss Flirtatious could now go the distance. Hopefully, the heroes will listen to what Sandra has to say. All I can say is fasten your seatbelts. 


Second-place Fox started out comfortably with underrated Bones at a 6.9/12 in the overnights at 8 p.m. (#2), but Fringe dipped to a third-place 4.6/ 8 at 9 p.m. Comparably, retention for Fringe out of the 8:30 p.m. portion of Bones (7.2/12) was a modest 64 percent. But the adult 18-49 retention will be stronger. 


NBC opened the with two encore telecasts of The Office (#4: avg. 3.2/ 5 from 8-9 p.m.), followed by the aforementioned SNL special at a 5.2/ 9 in the overnights from 9-11 p.m. While that may not sound like much, opposite repeats of Grey’s Anatomy (#4: 3.7/ 6) and Private Practice (#3: 2.7/ 5) on ABC, this could be enough for NBC to take the 9-11 p.m. time period among adults 18-49. Take a look at the half-hour breakdown:


Saturday Night Live in the 2000s: Time and Again (NBC)

9:00 p.m.: 5.0/ 8 (#2)
9:30 p.m.: 5.5/ 9 (#2)
10:00 p.m.: 5.4/ 9 (#2)
10:30 p.m.: 5.1/ 9 (#2)

Earlier in the evening on ABC, meanwhile, was older-skewing FlashForward at a third-place 4.2/ 7 at 8 p.m. Given the expected low performance in the demo, this is another “losing” performance. 


The CW closed the night with its already renewed combination of The Vampire Diaries (#5: 2.3/ 4) and Supernatural (#5: 1.8/ 3). 

Source: Nielsen Media Research data (R = repeat)

Ratings Box:

-Daytime Ratings Update:

Based on the live plus same day ratings for the week of April 5, leadership remained mixed in daytime, with CBS the most-watched network and ABC first among target women 18-49. Take a look:

Total Viewers:
CBS: 3.59 million, ABC: 2.83, NBC: 2.72
Women 18-49:
ABC: 780,000, NBC: 758,000, CBS: 720,000
The top five programs among women 18-49 were:

The Young and the Restless (CBS): 1.21 million, General Hospital (ABC): 940,000, The View (ABC): 860,000, Days of Our Lives (NBC): 758,000, The Price Is Right (CBS): 730,000

Publish date: April 16, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT