Coldplay Will Perform at the Super Bowl 50 Halftime Show

Official announcement on Thursday Night Football

Headshot of Jason Lynch

The NFL has finally locked in a Super Bowl 50 halftime show headliner: Coldplay.

Adweek has confirmed that the British rock band will take the stage at next year's Super Bowl, set for Feb. 7 at Levi's Stadium near San Francisco and broadcast on CBS. The Wall Street Journal first reported the news.

Last week, the NFL said the official announcement would be made during the Green Bay Packers-Detroit Lions Thursday Night Football game.

Pepsi will be returning for the fourth year as title sponsor of the halftime show, which is officially called the Pepsi Super Bowl 50 Halftime Show.

The NFL is expected to announce other Super Bowl 50 halftime show acts at a later date. Bruno Mars and Beyonce, both of whom previously headlined Super Bowl halftime shows, are also in talks to appear alongside Coldplay, according to the Journal. Bruno Mars had reportedly been offered the headliner spot in September. 

The news comes just one day before the release of Coldplay's new album, A Head Full of Dreams.

The Super Bowl halftime show is one of the most high-profile music gigs on the planet: this year's Super Bowl, which featured Katy Perry, drew 114.5 million viewers, making it the most watched show in U.S. TV history.

Recent Super Bowl halftime shows headliners include Bruno Mars, Beyonce, Madonna, The Black Eyed Peas, The Who and Bruce Springsteen. 

The Coldplay news clears up another question about CBS' Super Bowl 50 programming plans for Feb. 7. Last month, the network announced that it was giving the post-Super Bowl slot to Late Show with Stephen Colbert, the first time that a late-night show has received the coveted spot.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.