Discovery Digital Networks Woos Millennials With YouTube Stars and VR

Signs Louis Cole and launches new TLC digital site for women

Headshot of Jason Lynch

With YouTube stars and addictive livestreams, Discovery Digital Networks is focused on keeping millennials glued to its content.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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