Dish vs. Netflix in Video Streaming War

Dish will offer HBO content over its online streaming network

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Yesterday, Dish’s Charlie Ergen announced that his company would be partnering with Netflix rival HBO to add to Dish Online's video streaming content. "We plan to compete more aggressively with Netflix," said Dish’s online chief Bruce Eisen, according to a Friday report in the New York Post.

Instead of licensing its content out to streaming services like Netflix, HBO has chosen to launch its own online streaming service through TV providers. 

The deal will add 1,800 titles from the HBO and Cinemax rosters to Dish's streaming service, including popular HBO shows like True Blood. HBO also has access to films from Universal Pictures, Warner Bros., DreamWorks, and Twentieth Century Fox. “[Netflix has] more movies than we do, but we have movies much sooner,” Eisen said, and added that it would be 10 years before Netflix is able to stream many of the same films as Dish.

Recently, Dish has also been upset about the streaming rights deal that Liberty Media’s Starz made with Netflix. As retribution, Dish began giving eight Starz and Encore channels away for free, which keeps Starz from collecting extra subscription revenue. Starz is threatening to sue Dish over its actions, according to a source in the Post.

@adweekemma Emma Bazilian is Adweek's features editor.
Publish date: April 22, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT