Dr. Phil and His Son Jay McGraw Are Set to Produce DailyMailTV

Wildly popular news site comes to TV

Dr. Phil McGraw and his son Jay McGraw, along with their production company Stage 29, are partnering with DailyMail.com to create DailyMailTV, a new syndicated television series.

The show, announced today aboard the DailyMail.com yacht in Cannes, is eyeing a fall 2016 launch.

While details of the series are scarce—including whether it's a half-hour or hour-long program, what the format will be, and who will host—DailyMailTV promises to be bold and fearless like its news namesake.

"DailyMail.com is famous for shining a light on the most important issues that matter but might have been overlooked by everyone else," said DailyMail.com publisher Martin Clarke in a statement. "We're also not afraid to rattle some cages and demand answers without fear or favor."

The daily show will be shot out of the DailyMail.com office in New York as well as in the publication's Los Angeles, London and Sydney newsrooms. The show will focus on breaking news, U.S. and world news, crime, health and show biz, much like the homepage of DailyMail.com.

CBS Television Distribution, which is also behind Dr. Phil and The Doctors, will distribute DailyMailTV, which should mean carriage on CBS- and CW-owned stations.

"Collaborating with DailyMail.com is the ideal brand partnership as Stage 29 Productions continues to develop the next generation of innovative programming," said Dr. Phil, host and executive producer for the last 13 years of his eponymous daytime series.

Video content is becoming crucial for online publishers, and for DailyMail to get a TV syndication deal is no small feat. DailyMail and its sister site Elite Daily made a big video push at their NewFront presentation in May.

"We had no original video just a few months ago," said Daily Mail North America CEO Josh Steinberg. "We're very much an up-and-comer. We approach it with a sense of humility."

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.