The Electric Cars You Haven’t Heard Of

Headshot of Robert Klara

These are heady times for electric vehicles. Experts predict that sales of the internal-combustion engine will peak in 2020—that’s just nine years away—after which EVs will drive into the sunset with more and more of the market share that once belonged to that stuff called gasoline.

Already, studies have shown that about one-fifth of today’s drivers would seriously consider buying an electric set of wheels, with the same amount willing to pay more for them. All good news for the brands currently making EVs, right? Well, sort of.

Much to the ire of upstart nameplates, megabrands and their supersized marketing departments have hogged the road. Say “electric car” and 53 percent of Americans will think of the Chevy Volt, 49 percent Ford’s Focus and over a third will name Nissan’s Leaf, according to a recent study by Zpryme. But a slew of smaller brands are staying in their lanes, hoping for their piece of the $100 billion U.S. car market. And who might they be? You can kick their tires right here.


@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.