Fox Commits to At Least 5 New Scripted Series for 2010-11

Thursday, May 13, 2010
Prime-Time Metered Market Wednesday Ratings:
Fox Wins, CBS a Comfortable Second 
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Not Ready for Primetime


Prime-Time Metered Market Wednesday Ratings:
Fox Wins, CBS a Comfortable Second  

Wednesday 5/12/10


Fox     8.4/13
CBS    6.9/11
NBC   4.4/ 7
ABC   4.2/ 7

CW     3.2/ 5


-Percent Change From the Year-Ago Evening (Wednesday, May 13, 2009):

The CW: +52, CBS and NBC: no change, Fox: -10, ABC: -16

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), Modern Family (ABC)

-Honorable Mention:
America’s Next Top Model (CW), The Middle (ABC)
-Yesterday’s Losers (excluding repeats):

Mercy (NBC), Cougar Town (ABC), Happy Town (ABC)

-Ratings Breakdown:

American Idol-ignited Fox led the Wednesday overnights, with a 1.5 metered market rating point advantage above second-place CBS. Third overall was NBC, followed by ABC and above-average The CW, which featured the season-finale of America’s Next Top Model.


American Idol was, of course, the top-rated program of the evening, with a 13.1 rating/20 share in the overnights at 9 p.m. Comparably, that outdelived a repeat of lead-in Lie To Me (#4: 3.8/ 6 at 8 p.m.), which was just renewed for next season, by a whopping 245 percent. Undeserving Carey James made it into the top three opposite Crystal Bowersox and Lee DeWyze, with fourth-place Michael Lynche sent officially packing. While I have been touting Crystal all season, my vote is now for Lee to take this whole thing. 


In season (or series) finale news, CBS sitcom The New Adventures of Old Christine won the 8 p.m. half-hour with a 4.8/ 8 in the overnights. While Old Christine certainly did not fuel all that much interest as the Wednesday anchor this season, CBS would be wise to renew it for 2010-11 given the off-network repeats will begin airing in syndication this fall. Next on the Eye net was a repeat of The Big Bang Theory (#3: 4.4/ 7 at 8:30 p.m.), followed by the always reliable Criminal Minds (#2: 8.8/14) and fading CSI: NY (#1: 7.4/13) from 9-11 p.m. 


In probable series-finale news, NBC medical drama Mercy went out with a whimper at a fourth-place 2.9/ 4 in the overnights at 9 p.m. Comparably, that was 33 percent below a repeat of lead-in Minute to Win It at 8 p.m. (#3: 4.3/ 7). Capping off the evening for NBC was veteran Law & Order: SVU at a second-place 6.3/11 at 10 p.m. Keep an eye on SVU potentially taking the hour among adults 18-49 over CSI: NY. 


ABC’s fourth-place overnight finish is a result of week three of drama Happy Town, which dipped to a very last-place 2.5/ 4 in the overnights at 10 p.m. As reported yesterday, Happy Town goes on hiatus until it returns to burn-off its remaining five episodes beginning on Wednesday, June 2. Earlier in the evening on the alphabet net was its 8-10 p.m. comedy rotation of a repeat of The Middle (#2t: 3.9/ 7), the regularly scheduled edition of The Middle (#1: 5.0/ 8), which is poised for 8:30 p.m. time period victory among adults 18-49, standout Modern Family (#3: 7.1/11) and Cougar Town (#3: 4.4/ 7), which held only 62 percent of its lead-in. Given the ongoing success of Modern Family, ABC could do better at 9:30 p.m. All three comedies end their seasons next Wednesday.


In season-finale news, a two-hour edition of aforementioned America’s Next Top Model on The CW perked up to a 3.2/ 5, with the half-hour breakdown as follows:

America’s Next Top Model (CW)
8:00 p.m.: 3.1/ 5 (#5)
8:30 p.m.: 3.4/ 5 (#5)
9:00 p.m.: 3.0/ 5 (#4)
9:30 p.m.: 3.2/ 5 (#4)

One year earlier, Top Model concluded with a similar 3.4/ 6 on May 13, 2009.