National Ratings in Prime-Time:
On the Air Tonight:
Prime-Time Programming Options
-Percent Change From the Year-Ago Evening (Tuesday, April 28, 2009):
American Idol (Fox), NCIS (CBS), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)
Glee (Fox) – Yes, Glee will win the 9 p.m. hour among adults 18-49. But too much erosion out of American Idol is why it is not a “winner.”
90210 (CW), V (ABC)
Led by American Idol, Fox dominated this final Tuesday in April, but CBS was certainly no slouch and ABC was alive and well at 8 p.m. courtesy of the live Dancing With the Stars Results Show.
American Idol was the top-rated show of the evening, once again, with a 13.5 rating/20 share in the overnights at 8 p.m. Comparably, that was up by five percent year-to-year (versus a 12.8/20 on April 28, 2009). With only six contestants left and six decent performances last night, the person to depart tonight will not be easy to predict. That said, my picks for the bottom three are Aaron Kelly, Siobhan Magnus and Michael Lynch, with Michael’s time the most likely to be up.
American Idol led into Glee, which finished second behind CBS’ competing NCIS: Los Angeles in the overnights with an 8.6/13. As good a show as Glee is (and I personally did enjoy it last night – Mike O’Malley, in particular), retention out of the 8:30 p.m. portion of Idol was only 62 percent. Regardless, Glee is still poised for time period victory among adults 18-49.
Opposite Idol, CBS’ rock-solid NCIS remained just that with a second-place 10.4/16 in the overnights at 8 p.m. Next on CBS was aforementioned spin-off NCIS: Los Angeles (#1: 10.0/15 at 9 p.m.), followed by The Good Wife at a dominant 8.6/14. Although The Good Wife outdelivered NBC’s second-place Parenthood (4.4/ 7) by a massive 95 percent in the overnights, its advantage among adults 18-49 (if there is one) will be far less significant.
Despite facing two mega hits at 8 p.m., there was still room for a solid 9.2/14 for ABC’s aforementioned Dancing With the Stars, which saw former The Bachelor contestant Jake Pavelka get the boot. Combined, American Idol, NCIS and Dancing With the Stars totaled at 33.1 rating/50 share in the overnights from 8-9 p.m.! ABC dropped the ratings ball at 9 p.m., however, with a repeat of Lost at a fourth-place 3.8/ 6. With weaker lead-in support, on-the-fence drama V finished a distant third with a 3.7/ 6 at 10 p.m. Tick, tock…the cancellation clock is ticking.
Over at NBC, The Biggest Loser averaged a 5.0/ 8 in the overnights from 8-10 p.m., building by half-hour as follows:
The Biggest Loser (NBC)
8:00 p.m.: 4.2/ 6 (#4)
8:30 p.m.: 4.5/ 7 (#4)
9:00 p.m.: 5.4/ 8 (#4)
9:30 p.m.: 5.9/ 9 (#4)
Given the severity of the competition, this is a respectable performance. Aforementioned Parenthood capped off the night for NBC with a second-place 4.4/ 7 at 10 p.m. While that may sound weak, keep in mind that Parenthood always manages to generate interest among adults 18-49.
Last was The CW’s combination of already renewed 90210 (#5: 1.4/ 2) and a repeat of one-the-fence Life Unexpected (#5: 0.7/ 1), which from a critical standpoint is worthy of a second season.