Freshman Series Update

Friday, October 16, 2009
Prime-Time Metered Market Thursday Ratings:

CBS Wins; ABC Expected to Finish First Among Adults 18-49

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

I Know Nothing – Nothing!


CBS Wins; ABC Expected to Finish First Among Adults 18-49

Thursday 10/15/09


CBS   8.5/14
ABC 6.8/11
Fox    4.5/ 7
NBC 3.7/ 6
CW    2.1/ 3

-Percent Change From the Year-Ago Evening (Thursday, October 16, 2008):

Fox: +96, CBS: – 1, ABC: – 7, CW: -12, Fox: -33
-Yesterday’s Winners:

Survivor: Samoa (CBS), CSI (CBS), Grey’s Anatomy (ABC), The Mentalist (CBS)

-Honorable Mention:
Bones (Fox), The Office (NBC)
-Yesterday’s Losers:

Community (NBC), Parks and Recreation (NBC), The Jay Leno Show (NBC)

-Ratings Breakdown:

CBS led this fourth Thursday of the 2009-10 season in the overnights, beating second-place ABC by 25 percent and finishing first in every half hour.  But ABC remains the network to beat among adults 18-49. Third overall was Fox, followed by NBC and The CW. 


CBS’ veteran Survivor: Samoa opened the evening on a winning note, with a 6.2 rating/10 share in the overnights at 8 p.m. One year earlier, the season of Survivor set in Gabon was slightly higher at a 7.0/11. Second in the time period was Fox’s Bones (5.7/ 9), followed by ABC’s FlashForward (5.5/ 9), NBC’s low-rated combination of Community (3.2/ 5) and Parks and Recreation (3.2/ 5), and The Vampire Diaries on The CW (2.3/ 4), which should be getting its full season renewal stripes any day now. After four episodes, it looks like FlashFoward has settled in. Take a look at the metered market track:

FlashForward (ABC)
09/24/09: 7.6/13
10/01/09: 6.2/10
10/08/09: 5.6/ 9
10/15/09: 5.5/ 9

Look for FlashForward to finish second behind Survivor in the anchor hour among adults 18-49, with an estimated 3.0 rating in the demo.


CBS’ overnight dominance continued at 9 p.m., with veteran CSI at a 9.3/15. But compared to one year earlier (11.2/17 on Oct. 16, 2008), that was a loss of 17 percent. Second was Grey’s Anatomy on ABC (8.3/13: down 14 percent from last year’s 9.6/15), followed by NBC sitcoms The Office (4.6/ 7) and the season-premiere of 30 Rock (4.1/ 6), Fox’s Fringe (3.5/ 5) and Supernatural on The CW (1.8/ 3). While Fringe is, of course, down significantly year-to-year in this highly competitive hour, early positive results in DVR usage is a positive to make note of. Since The Office always scores among adults 18-49, consider these overnight results “honorable mention.”


Moving to 10 p.m., CBS’ dominant The Mentalist (10.1/17) remains a vast improvement over year-ago failed occupant Eleventh Hour (7.8/12), Second was ABC’s Private Practice (6.6/11), which had 78 percent retention out of the second half of lead-in Grey’s Anatomy (8.5/13 at 9:30 p.m.), followed by NBC dud The Jay Leno Show (3.6/ 6). Compared to year-ago occupant ER (6.7/11 on Oct. 16, 2008), Jay Leno dipped by a hefty 46 percent in the overnights. 

Source: Nielsen Media Research data (R = repeat)

Ratings Box:

What’s Hot/What’s Not
-Strong Return for FX’s Nip/Tuck:

The sixth season-premiere as FX drama Nip/Tuck opened with 2.93 million viewers in the Wednesday 10 p.m. hour on Oct. 14 — up 16 percent from its fifth season average (2.53 million). Results among adults 18-49 (1.91 million) were virtually equal, and retention from the fifth season-premiere (3.12 million) was 94 percent. 


National Ratings in Primetime – Week of Oct. 12 to-Date:

Based on final Live Plus Same Day ratings for Monday, Oct. 12 through Wednesday, Oct. 14, here is how the networks are faring to-date on this fourth week of the current season. Keep in mind that games one and two of The 2009 American League Championship Baseball Series is scheduled on Fox tonight and tomorrow. 

Publish date: October 16, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT