Fullscreen continues to gear up for a big 2016.
Less than a month after hiring its first chief marketing officer, the multichannel network has added former Hulu executive Andy Forssell as its new chief operating officer.
Forssell will join Fullscreen's executive leadership team and the board of directors, reporting to CEO George Strompolos. Ezra Cooperstein, who had been president and coo will remain on board as president.
"The media landscape is changing even faster than many of us would have predicted a few years ago, and Fullscreen is perfectly positioned to capitalize as that evolution accelerates," said Forssell. "I look forward to working with George, Ezra and the talented team at Fullscreen to continue building what is fast becoming a truly premier multi-platform media company."
Forssell led Hulu as its interim CEO for a six months in 2013, after its founder Jason Kilar departed amid talks of a sale. Forssell departed later that year after Mike Hopkins was installed as the company's permanent CEO. Prior to that, Forssell had been Hulu's svp of content and distribution since its inception in 2007.
More recently, Forssell served as CEO of the social video app ShowYou, which gives creators and content owners ways to build and monetize their own proprietary channels.
Forrsell, one of the original purveyors of streaming video, comes to Fullscreen as the 5-year old network plans to launch its own subscription video service. Fullscreen's service will join an increasingly crowded SVOD world; Along with the major players Hulu, Amazon and Netflix (and CBS, Showtime and HBO), YouTube, Univision, NBCUniversal and Smithsonian Networks have all launched subscription products in recent months.
"Andy is a proven leader who not only understands the new world of online video, he helped build it," said Strompolos.