FX’s Terrifying First Teaser for American Horror Story: Apocalypse Will Haunt Your Dreams

The Murder House/Coven crossover season debuts Sept. 12

It wouldn't be an American Horror Story campaign without a fresh batch of disturbing imagery. FX Networks
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FX’s marketing campaign for each new season of American Horror Story manages to be even creepier and more disturbing than the one before it, and the bar has once again been raised for the newest installment, American Horror Story: Apocalypse.

The network has released the first teaser for the upcoming eighth season of Ryan Murphy’s anthology horror series, which will be a crossover season featuring characters from Murder House (Season 1) and Coven (Season 3).

Once again, FX marketing chief Stephanie Gibbons and her team have whipped up a new concoction of terrifying imagery, including a fetus nestled inside an hourglass whose umbilical cord is attached to a black, beating heart. There are also bodies with melting skin, flaming skulls, vicious scorpions and, in keeping with this season’s titles, plenty of apocalyptic visuals.

American Horror Story: Apocalypse, which debuts Wednesday, Sept. 12, “begins with the end of the world—and then our world begins,” executive producer Alexis Martin Woodall said Friday at the Television Critics Association’s summer press tour in L.A.

The cast includes several American Horror Story alums, playing a mixture of new and returning characters, including Sarah Paulson, Evan Peters, Kathy Bates, Emma Roberts, Leslie Grossman, Billie Lourd, Adina Porter and Billy Eichner.

Jessica Lange will also return to the franchise, reprising her Murder House character, Constance, in Apocalypse’s sixth episode, which will be directed by Paulson.

“All actors want to be able to dive into something with real substance, and you continually get to have that here, and I think that that makes you want to continue to come back,” Paulson told reporters on Friday.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.