Hefty Monday Victory for ABC Despite Weak Romantically Challenged


THE PROGRAMMING INSIDER
Tuesday, April 27, 2010
 

Prime-Time Metered Market Monday Ratings:

Hefty Victory for ABC Despite Lackluster Romantically Challenged  

 

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Prime-Time Metered Market Monday Ratings:

Hefty Victory for ABC Despite Lackluster Romantically Challenged 

 

Monday 4/26/10

 

              HH
          Rtg/Shr

ABC 10.2/16
Fox     7.0/10
CBS    5.4/ 8
NBC   3.5/ 5
CW     1.6/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, April 27, 2009):

ABC: +15, CW: + 7, Fox: + 6, NBC: -12, CBS: -24

 
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Dancing With the Stars (ABC), House (Fox), Two and a Half Men R (CBS), The Big Bang Theory R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), One Tree Hill (CW), Trauma (NBC), Gossip Girl (CW), Romantically Challenged (ABC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 26, 2010.   

 
 
-Ratings Breakdown:

Led by Dancing With the Stars (and opposite repeats on CBS), it was an easy overnight Monday victory for ABC, which outdelivered second-place Fox by 3.2 rating points. Third overall was aforementioned CBS, followed by NBC and The CW.

 

A 90-minute edition of Dancing With the Stars, now the most-watched show overall in prime-time, kicked-off the night with a whopping 14.3 rating/21 share from 8-9:30 p.m., building by half-hour as follows:

 

Dancing With the Stars (ABC)

8:00 p.m.: 13.3/20 (#1)

8:30 p.m.: 14.3/21 (#1)

9:00 p.m.: 15.2/22 (#1)

 

My picks for the bottom to tonight are Niecy Nash and Jake Pavelka, with sassy Niecy most likely to be sent packing.

 

In week two news, ABC sitcom Romantically Challenged has completely squandered its Dancing With the Stars lead-in support, with a second-place 6.8/10 at 9:30 p.m. Comparably, that was a loss of 17 percent from it’s week-ago debut (8.2/12 on April 19), with retention out of the 9:30 p.m. portion of DWTS of just 45 percent. 

 

At 10 p.m., a repeat of ABC’s already renewed Castle finished first, with a 5.7/ 9 in the overnights.

 

Second-place Fox opened with House at a typically comfortably 7.5/11 (#2), followed by soon-to-conclude 24 at a third-place 6.5/10 at 9 p.m.

 

Excluding Rules of Engagement, CBS aired all repeats, with its overnight performance by show as follows:

 
CBS/Monday

8:00 p.m. – How I Met Your Mother (R): 3.5/ 5 (#4)

8:30 p.m. – Rules of Engagement: 4.4/ 7 (#3)

9:00 p.m. – Two and a Half Men (R): 6.7/10 (#2)

9:30 p.m. – The Big Bang Theory (R): 7.0/10 (#1)

10:00 p.m. – CSI: Miami (R): 5.3/ 9 (#2)

 

Particularly impressive for The Big Bang Theory encore was a first-place time period finish. Emmy voters missed the boat, no doubt, not awarding Christine Baraski with the statuette for Outstanding Guest Actress in a Comedy Series for her riotous turn as Leonard’s mother. Please, Chuck Lorre…bring her back!

 

In series-finale news, NBC’s Trauma earned its cancellation stripes with a fourth-place 3.2/ 5 in the overnights at 9 p.m. Lead-in Chuck (#4: 3.8/ 6 at 8 p.m.) also lagged, while a repeat of on-the-fence Law & Order closed the night with a last-place 3.6/ 6 at 10 p.m.

 

Over at The CW, expected-to-conclude One Tree Hill (#5: 1.7/ 3) led into an original installment of Gossip Girl at a 1.5/ 2 at 9 p.m. (#2). As always, the strength of both dramas is dependent on the young female demos and not the overnights. But with overnights this low, do not expect too much. 

 
Source: Nielsen Media Research data
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