Here’s How Many People Have Streamed the World Cup So Far

93 million attempts to stream were unsuccessful

Those who were successful viewed 6.9 billion minutes across 59 million unique video streaming applications. - Credit by Getty Images
Headshot of Sara Jerde

New streaming data shows that while millions of people want to tune in to the World Cup, not all of them are successful at doing so.

During the course of this week’s first 20 games, a total of 486 million attempts to stream the games were made, but 93 million of them were unsuccessful, due to streaming errors and/or slow start times, according to Conviva. Conviva is a streaming TV measurement provider that collects data from a number of streaming publishers, including those in the United States that have exclusive streaming rights to the World Cup, Fox and NBC’s Telemundo. It also collects information from Direct TV, Hulu, Sling TV, Sky, DAZN, Playstation Vue and CCTV.

Those who were successful viewed 6.9 billion minutes across 59 million unique video streaming applications, according to Conviva. On average, viewers watched at least two matches.

Telemundo, which obtained exclusive Spanish language streaming rights in the U.S., claimed to have set a new record of having the most-watched livestream event in Spanish language history, with 4.3 million livestreams of the Argentina-Croatia match on Thursday.

Telemundo’s digital coverage has reached 6.6 million total unique visitors and generated 51.4 million livestreams so far, according to the network.

Thursday was also Fox Sports’s best day ever in authenticated streaming with 122 million minutes viewed, 117 million of which were World Cup programming, according to Fox Sports.

In the U.S., Fox and Telemundo bet big for the rights. Fox Sports spent more than $400 million in 2011 to outbid ESPN for the English-language rights to the four FIFA World Cup tournaments while Telemundo agreed to pay about $600 million for the Spanish-language rights.


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.