Holiday Ads Have Started; Learn About Influencer Marketing: Friday’s First Things First

Plus, Rothys wants to make the trends, not chase them

a still imagine of a man looking at a sculpture he made as a kid
Cost Plus World Market is getting a jump on holiday advertising. Cost Plus World Market
Headshot of Kimeko McCoy

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@kimekom Kimeko McCoy is a freelance journalist and digital marketer, who focuses on social strategy, newsletters and audience development.
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