‘Hollywood Reporter’ Names Lori Burgess Publisher

The Hollywood Reporter has named consumer magazine publishing vet Lori Burgess as its new publisher. She comes from Northern & Shell’s celeb weekly magazine OK!, where she had been publisher since October 2008.
THR is owned by e5 Global Media, a company that recently formed with the purchase of eight brands from the Nielsen Co., including AdweekMedia, to which Adweek belongs.
“Lori has an exceptional track record growing business and delivering results,” said Richard Beckman, CEO of e5. “This ability, combined with her entertainment and luxury marketing experience, make her the perfect person to helm The Hollywood Reporter.”
Burgess said in an interview that she would be looking to expand THR to new platforms, although she wouldn’t specify which ones. “There’s a lot in the works that we’ll be able to talk about very soon,” she said.
As for speculation that THR would change its frequency and format, she said, “That is one of the things we’re working on. We’re looking at a lot of different ways to present the brand. We’re not at the finish line yet.”
Burgess spent a number of years at Conde Nast, as did Beckman, who rose to head of its corporate sales group. Burgess was publisher of the Conde Nast’s now-defunct House & Garden and Mademoiselle. She also served as publisher of Elle and Seventeen. Immediately before joining OK!, she was svp, publishing director at luxury firm Niche Media.