How Digital Advertisers Are Adapting Habits to Reach Audiences That Prefer TV

FAANG is projected to have spent around $1.8 billion for television ads

More people are tuning into network television than watching on Facebook or YouTube. Getty Images

Last month, Facebook launched a massive campaign to restore public confidence in the wake of its privacy crisis. Called “Here Together,” the campaign stretches across TV networks and cinemas throughout the 50 largest markets in the U.S. In an age of shorter attention spans and commercials, Facebook is betting its reputation on 60-second spots. Ads on its own platform play a small supporting role.

@VideoAdBureau Sean Cunningham is the president and CEO of the Video Advertising Bureau (VAB).