Hulu Announces Downloadable, Ad-Supported Programs and Live TV Ads

Streamer renews The Handmaid’s Tale, orders Four Weddings and a Funeral series from Mindy Kaling

The Hulu Theater at Madison Square Garden was packed for Hulu's NewFront Wednesday morning. Getty Images
Headshot of Jason Lynch

Hulu looks quite different than it did during last year’s NewFronts event. Since then, the company has added a live TV service, a new CEO (Randy Freer, who joined in October), its first Emmy and Golden Globes (thanks to The Handmaid’s Tale and star Elisabeth Moss), new partnerships with Sprint and Spotify, high-profile deals for shows with George Clooney (Catch-22) and the duo of Reese Witherspoon and Kerry Washington (Little Fires Everywhere) and even naming rights to the theater where it holds its annual NewFront event (which is now called The Hulu Theater at Madison Square Garden).

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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