Hulu Reflects on Its First Year of Live Sports Coverage

5 takeaways from the streaming service

Hulu released data on live TV viewers. Getty Images
Headshot of Sara Jerde

It’s been a year since Hulu began streaming sports live. In that time, we’ve seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the way, Hulu has collected data on what viewers are watching, and how they’re watching it.

A basic Hulu subscription costs $7.99 per month and a subscription with Live TV costs $39.99.

Here’s what the streaming service found:

Hulu Live TV viewers tune in for the #sports

Of live TV viewers, three out of four watch sports regularly and about 94,000 hours of live sports were viewed per day.

… and they’re especially fans of the World Cup

Nearly half of World Cup viewers on Hulu with Live TV tuned into the games, watching on average 12 hours of gameplay. That’s more than an average viewer on traditional TV, which watched an average of five and a half hours.

They enjoy watching on their phones

Those watching sports brought by Hulu are three times more likely to watch live games from their phones than any other content.

They love basketball

Hulu live sports viewers watched NBA more than any other major sports league. In all, fans watched more than 11 million hours of NBA games on Hulu.

And they enjoy supporting King James and his former crew in Cleveland, Ohio

Based on hours watched, the most-streamed team in the NBA is the Cleveland Cavaliers, followed by teams from their respective leagues, including the Dallas Cowboys, Minnesota Wild and the New York Yankees.


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: September 14, 2018 https://dev.adweek.com/tv-video/hulu-reflects-on-its-first-year-of-live-sports-coverage/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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