Idol Ignited Fox Wins Wednesday

Thursday, April 1, 2010
Prime-Time Metered Market Wednesday Ratings:

Idol Ignited Fox Wins; ABC’s Modern Family a Standout  

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

A Touchdown in Evening Shade


Prime-Time Metered Market Wednesday Ratings:
Idol Ignited Fox Wins; ABC’s Modern Family a Standout 

Wednesday 3/31/10


Fox     9.4/15
NBC   5.0/ 8
CBS    4.6/ 7
ABC   4.2/ 7

CW     1.9/ 3


-Percent Change From the Year-Ago Evening (Wednesday, April 1, 2009):
NBC: +22, ABC: – 2, Fox and CW: – 5 each, CBS: -30

-Yesterday’s Winners:

Human Target (Fox), American Idol (Fox), Modern Family (ABC), Law & Order: SVU (NBC)

-Yesterday’s Losers (excluding repeats):

Fly Girls (CW), Cougar Town (ABC), High Society (CW), Ugly Betty (ABC)

-Ratings Breakdown:

Led by the live American Idol Results Show, Fox dominated the Wednesday overnights, beating distant second-place NBC by a hefty 4.4 rating points. Third overall was a night of repeats on CBS, followed by ABC and The CW.


Fox opened the evening on a winning note, with recent entry Human Target at a 5.6 rating/10 share in the metered markets at 8 p.m. Comparably, this was 17 percent above one week earlier (4.8/ 8 on March 24, 2010). American Idol followed with a 13.2/20 at 9 p.m., which outdelivered the second-highest rated show of the evening (NBC’s Law & Order: SVU: 7.2/13 at 10 p.m.) by 83 percent. Nothing can stop this ongoing juggernaut. As for the latest departure, Didi Benami exited as predicted but overrated Siobhan Magnus deserved to be in the bottom three. See you next week, Tim Urban! 


Second-place NBC tested the Wednesday 8 p.m. hour with a repeat of game show Minute to Win It, and it did not win it with a third-place 3.8/ 7. As reported earlier this week, Minute to Win It will remain in the Wednesday anchor spot for two additional weeks, with an original installment on April 7 and a repeat on April 14. Next on NBC was a repeat of Law & Order: SVU at a fourth-place 3.9/ 6 in the overnights at 9 p.m., followed by the aforementioned original installment of SVU at a first-place 7.2/13 at 10 p.m. Facing another repeat of CBS’ aging CSI: NY (#2: 4.8/ 8) was, no doubt, beneficial. 


In time period premiere news, a repeat of on-the-fence CBS sitcom Accidentally on Purpose did not make the grade at 8:30 p.m., with a fourth-place 3.1/ 5 in the overnights. Lead-in The New Adventures of Old Christine, also an encore telecast and also finishing fourth, rated higher at a 3.6/ 6 at 8 p.m. Considering Accidentally on Purpose debuted on the evening, an original telecast might have been a better route to travel. Next up on the Eye net was a repeat of Criminal Minds (#2: 5.6/ 9 at 9 p.m.), which has a spin-off in the works for next fall, followed by the aforementioned repeat of CSI: NY (#2: 4.8/ 8 at 10 p.m.). 


Over at ABC, a repeat of annual holiday special It’s the Easter Beagle, Charlie Brown tied for second in the overnights, with a 3.7/ 6 at 8 p.m. Next up was The Middle (#2: 4.1/ 7 at 8 p.m.), which is worthy of some water cooler buzz, followed by demo friendly Modern Family (#2: 6.4/10), deteriorating Cougar Town (#3: 4.4/ 7) and soon-to-conclude Ugly Betty (#3: 3.3/ 6) from 9-11 p.m. Growth of 56 percent for Modern Family out of The Middle, plus an always potent performance among adults 18-49 lands it in the winner’s circle. But a loss of 31 percent for Cougar Town out of Modern Family makes it a “loser.”


The CW continues to have mixed results on Wednesday. Female friendly America’s Next Top Model remains a decent choice, with a 3.1/ 5 in the overnights (#5) at 8 p.m. But recent non-scripted 9-10 p.m. entries Fly Girls (#5: 0.9/ 1) and High Society (#5: 0.7/ 1) are absolute embarrassments both creatively and by the numbers. While you can’t blame a network for trying, you certainly cannot force the audience to watch. And there you have it…that’s Wednesday.

Publish date: April 1, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT