Launching today, Made to Measure (M2M for short) is a digital fashion channel put together by WME-IMG. And one name immediately jumps out – former GQ “Style Guy” Glenn O’Brien. For the channel, available exclusively on Apple TV, O’Brien hosts Tea at The Beatrice, showcasing one-on-one interviews shot at Graydon Carter’s Beatrice Inn.
The first two episodes, featuring Proenza Schouler’s Jack McCollough and Lazaro Hernandez (pictured) and photographer Richard Prince, are available today. O’Brien’s interview with Gisele Bündchen will post tomorrow. Also part of the programming is the executive editor of Harper’s Bazaar. Her program, In and Out of Fashion With Laura Brown, will see Brown spending time with everyone from Ciara to Jessica Alba. From New York Times fashion critic Vanessa Friedman’s write-up:
The program lineup is the broadest, and most high-minded, I’ve seen yet from a fashion channel. Unlike the Style Network, the former all-fashion TV channel from NBC Universal, which was largely devoted to reality and how-to programming and is now called the Esquire Network and shared with Hearst, M2M will show… not a classic fashion reality TV show among them.
Other programs include Visionaries, a docu-series about the convergence of technology and design; MADE, about the runway shows of emerging designers; and M2M Films, a long-form documentary series that will kick off with Battle of Versailles, about a square-off in 1973 between five American and five French designers. Check out a preview of M2M here.