NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong brand identities associated with them, so she's had her work cut out for her given the size of that portfolio. Here are her biggest responsibilities…and what she's doing with them.
Publish date: April 20, 2014 https://dev.adweek.com/tv-video/inside-bonnie-hammers-world-157140/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT