Joanna Coles Is Working on Her ‘Next Chapter’ From the Beach

And, of course, her treadmill

Joanna Coles has a new view. - Credit by Instagram: @joannacoles
Headshot of Sara Jerde

Though she left after serving as Hearst Magazine’s first chief content officer weeks ago, Joanna Coles hasn’t given up her signature treadmill. She just moved it to the beach instead.

The self-described “Beach Boss” is working on her next chapter, she wrote in the caption, tagging three companies in the post.

Known for walking on the treadmill while hard at work in her Manhattan office, Coles first publicly confirmed she was leaving Hearst while getting her steps in. The treadmill also appeared in Freeform’s show inspired by Coles, called The Bold Type.

Coles left her position days after Troy Young was named Hearst Magazine’s new president. Coles was quickly replaced by Kate Lewis, former senior vice president at Hearst Magazines Digital Media.

Coles gave her blessing and tweeted that she was “thrilled” for Lewis and the top team at Hearst, who “have so much magic to give in the content space.” In her new position, Lewis has said she plans on focusing on improving collaboration between the print and digital teams.


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.