A Look Into Why Joe Biden’s Campaign Is Investing in OTT This Election Cycle

He's one of the only candidates to give streaming platforms such a large focus

Joe Biden on a TV screen surrounded by devices such as xbox controller, ps4 controller, amazon fire stick and roku

Former Vice President Joe Biden is strategically using OTT advertising in his 2020 bid for the White House. Illustration: Trent Joaquin; Sources: Getty Images, Amazon, Roku

By Sara Jerde

November 27, 2019

If you’re in Iowa and identify as a “cord-cutter,” you’ve likely seen a message Joe Biden approves on Hulu.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.