KGB Swings Deals With YES, NESN

Text-based information service KGB is buying a front row seat to baseball’s most enduring rivalry, striking separate deals for time on the YES Network and NESN.

Per terms of its deal with the New York RSN, KGB will sponsor a Yankees trivia segment to run in every YES post-game show of the 2010 season. In addition to the wrap-up commitment, KGB :30s will appear during live and tape-delayed Yankees telecasts and on the daily simulcast Mike’d Up: Francesa on the FAN.

As KGB locked up its YES deal, the service reached a similar agreement with Boston’s RSN. KGB will buy time during NESN’s Red Sox telecasts, a deal that includes a pre-game trivia feature and post-game inventory.

The YES and NESN trivia segments will debut on April 4, during the Yankees-Red Sox 8 p.m. season opener at Fenway Park.  

Both buys were negotiated by KGB’s agency of record, Havas.

Publish date: April 1, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT