Lost Finale on ABC Dominates Sunday


Monday, May 24, 2010

Primetime Ratings:

Weekend Highlights


Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest  

TV Trivia Time:

Summer Options


Prime-Time Ratings:

Weekend Highlights

Friday 5/21/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



CBS   4.4/ 8

NBC 3.7/ 7
ABC 2.9/ 6
Fox    2.0/ 4
CW    0.8/ 2

-Total Viewers:

CBS: 6.68 million, NBC: 5.48, ABC: 4.43, Fox: 3.17, CW: 1.20


-Adults 18-49:

CBS: 1.5 rating/5 share, ABC: 1.4/ 5, NBC: 1.3/ 5, Fox: 1.1/ 4, CW: 0.4/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.


-Friday’s Winners:


-Friday’s Losers (excluding repeats):
Wife Swap (ABC), Friday Night Lights (NBC), Kitchen Nightmares (Fox), 20/20 (ABC), Miami Medical (CBS)


-Ratings Breakdown:

CBS led this final Friday of the traditional (September to May) TV season, but just 6.68 million viewers and a 1.5 rating/5 share in the demo is nothing to boast about. Thankfully, the broadcast networks are not abandoning this increasingly troubled evening, with five new series (including ABC’s acquisition of former Fox reality hour Secret Millionaire) and five returning shows moving to new time periods on Friday this fall. See schedule below.


The series-finale of CBS’ Ghost Whisperer departed with a dominant (but not impressive) 6.65 million viewers and a 1.6 rating/7 share among adults 18-49 in the 8 p.m. hour. At present, ABC is reportedly in conversations to potentially keep Ghost Whisperer alive. The season-finale of Medium, which moves into the 8 p.m. hour next fall, followed with an equally lackluster 6.82 million viewers (#1) and a second-place 1.6/ 6 in the demo at 9 p.m. Medium led into Miami Medical, which earned its cancellation stripes with 6.56 million viewers (#2) and a last-place 1.2/ 4 in the demo at 10 p.m. CBS will burn-off the five remaining original episodes of Miami Medical effective on Thursday, June 4 at 10 p.m. ET. 


This fall, CBS opens Friday with aforementioned Medium, followed by relocated CSI: NY and new drama Blue Bloods.


Recent NBC returnee Friday Night Lights remained a low-rated option at 8 p.m., with 3.96 million viewers (#2) and a third-place 1.1/ 4 among adults 18-49 at 8 p.m. Another two-hour edition of Dateline followed with 6.24 million viewers and a 1.4/ 5 in the demo from 9-11 p.m., building by half-hour as follows:

Dateline (NBC)

 9:00 p.m. – Viewers: 5.49 million (#2), A18-49: 1.2/ 4 (#4)

 9:30 p.m. – Viewers: 5.94 million (#2), A18-49: 1.4/ 5 (#3t)

10:00 p.m. – Viewers: 6.59 million (#1), A18-49: 1.5/ 5 (#1)

10:30 p.m. – Viewers: 6.93 million (#1), A18-49: 1.7/ 6 (#1)


NBC will open Friday this fall with shared 8 p.m. occupants Who Do You Think You Are? and new reality series School Pride at 8 p.m., followed by a one-hour edition of Dateline and new Jimmy Smits drama Outlaw from 9-11 p.m.


ABC kicked-off this typically low-rated Friday with canceled Wife Swap (Viewers: #3, 3.66 million; A18-49: #2, 1.2/ 5 at 8 p.m.), followed by newsmagazine Primetime: What Would You Do? (Viewers: #3, 5.10 million; A18-49: #1, 1.8/ 7) and granddaddy 20/20 (Viewers: #3, 4.54 million; A18-49: #2, 1.3/ 5) from 9-11 p.m. ABC’s Friday line-up this fall will be former Fox reality hour Secret Millionaire, new Dana Delany drama Body of Proof and veteran 20/20. 


Fox had little of note with its combination of a repeat of House (Viewers: #5, 2.92 million; A18-49: #4, 1.0/ 4), which will be replaced by sophomore drama Human Target this fall, and the season-finale of Kitchen Nightmares (Viewers: #4, 3.41 million; A18-49: #3t, 1.3/ 5). Airing on Fox at 9 p.m. in the fall will be recent entry The Good Guys, which flopped in its Wednesday 8 p.m. debut last week. 


Last were back-to-back repeats of The CW’s Smallville at an average 1.20 million viewers and a 0.4/ 2 among adults 18-49 from 8-10 p.m. Next fall, the final season of Smallville (No. 10) will lead into relocated drama Supernatural.


Here is the Friday line-up for this coming fall:

 8:00 p.m. Secret Millionaire (new network)
 9:00 p.m. Body of Proof (new)
10:00 p.m. 20/20
 8:00 p.m. Medium (new time)
 9:00 p.m. CSI: NY (new day and time)

10:00 p.m. Blue Bloods (new)


 8:00 p.m. Who Do You Think You Are? / School Pride (new)

 9:00 p.m. Dateline

10:00 p.m. Outlaw (new)

 8:00 p.m. Human Target (new day)
 9:00 p.m. The Good Guys (new day and time)
 8:00 p.m. Smallville
 9:00 p.m. Supernatural (new day)
Source: Nielsen Media Research data
Saturday 5/22/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



CBS   3.4/ 7

Fox    2.8/ 6
NBC 2.5/ 5
ABC 1.8/ 3
-Total Viewers:

CBS: 5.08 million, Fox: 4.54, NBC: 3.55, ABC: 2.75

-Adults 18-49:

Fox: 1.2 rating/5 share, CBS: 1.0/ 4, ABC and NBC: 0.8/ 3 each


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.


-Saturday’s Winners:


-Saturday’s Losers (excluding repeats):

The night overall, as usual.


-Ratings Breakdown:

Leadership was mixed between CBS and Fox on this typically low-rated Saturday, with CBS the most-watched network (at just over 5-million viewers) and Fox No. 1 in the demo (with just an average 1.2 rating). CBS opened with a repeat of CSI (Viewers: #2, 3.80 million; A18-49: #3, 0.6 rating/3 share at 8 p.m.), followed by two original episodes of 48 Hours Mystery as follows:

48 Hours Mystery (CBS)

 9:00 p.m. – Viewers: #1, 5.04 million (#1), A18-49: 1.0/ 4 (#2)

10:00 p.m. – Viewers: 6.38 million (#1), A18-49: 1.5/ 5 (#1)


The 10 p.m. edition of 48 Hours Mystery was the most-watched show of the evening, which is certainly not saying much. 


Fox aired Major League Baseball, which averaged an approximate 4.54 million viewers (#2) and a first-place 1.2/ 5 among adults 18-49 from 8-10 p.m., performing by half-hour as follows:

Major League Baseball (Fox)

8:00 p.m. – Viewers: 4.17 million (#1), A18-49: 1.0/ 4 (#1)

8:30 p.m. – Viewers: 4.46 million (#1), A18-49: 1.1/ 4 (#1)

9:00 p.m. – Viewers: 4.75 million (#1), A18-49: 1.3/ 5 (#1)

9:30 p.m. – Viewers: 4.80 million (#1), A18-49: 1.3/ 5 (#1)


Elsewhere, NBC ran encore telecasts of Parenthood (Viewers: #4, 2.06 million; A18-49: #4, 0.5/ 2), Law & Order (Viewers: #3, 4.03 million; A18-49: #4, 0.8/ 3) and Law & Order: SVU (Viewers: #2, 4.56 million; A18-49: #2, 1.1/ 4). And ABC rebroadcast the two-hour pilot episode of Lost (Viewers: #4, 2.55 million; A18-49: #2t, 0.8/ 3 from 8-10 p.m.) and Castle (Viewers: #3, 3.16 million; A18-49: #3, 0.8/ 3). 


As is the case every season, the networks refuse to step up to the plate on Saturday and will fill the night with same programming in fourth quarter 2010 as follows:


 8:00 p.m. Saturday Night Football


 8:00 p.m. Crimetime Saturday (drama repeats)

 9:00 p.m. Crimetime Saturday (drama repeats)

10:00 p.m. 48 Hours Mystery

 8:00 p.m. Encore programming

 9:00 p.m. Encore programming

10:00 p.m. Encore programming

 8:00 p.m. Cops

 9:00 p.m. America’s Most Wanted


Source: Nielsen Media Research data (R = repeat)

Sunday 5/23/10


ABC 7.7/12
CBS   5.8/ 9
NBC 5.3/ 8
Fox    3.1/ 5

-Note: The year-to-year overnight comparisons were not available today. 


Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, May 23, 2010.   


-Yesterday’s Winners:

Lost: The Final Journey (ABC), Lost: The End (ABC), The Celebrity Apprentice (NBC)

-Honorable Mention:

ACM Presents: Brooks & Dunn: The Last Rodeo (CBS), Family Guy (Fox)


-Yesterday’s Losers (excluding repeats):

Dateline (NBC), ‘Til Death (Fox), Minute to Win It (NBC)



-Ratings Breakdown:

A night of Lost led ABC to overnight Sunday victory, and it will also dominate in total viewers and adults 18-49. But the series-finale will not go down in the record books as one of the higher rated conclusions. Two-hour clips show Lost: The Final Journey opened the evening for ABC with a dominant 6.7 rating/12 share in the overnights from 7-9 p.m., with the half-hour breakdown as follows:

Lost: The Final Journey (ABC)
7:00 p.m.: 6.5/12 (#1t)
7:30 p.m.: 6.2/11 (#2)
8:00 p.m.: 6.8/11 (#1)
8:30 p.m.: 7.3/12 (#1)

This was, no doubt, a solid performance for a clips show. Next, of course, was the two-and-one-half hour series finale of Lost, which averaged a consistent (and first-place) 8.7/13 in the overnights from 9-11 p.m. (results for the 11 p.m. half-hour were not available). Take a look at the half-hour breakdown (and note the same rating in each of the half-hours).

Lost: The End (ABC)
9:00 p.m.: 8.7/13 (#1)
9:30 p.m.: 8.7/13 (#1)
10:00 p.m.: 8.7/13 (#1)
10:30 p.m.: 8.7/14 (#1)

While I cannot say I was all that pleased with the conclusion, I commend everyone involved for this outstanding creative six-season effort. For more on Lost, listen to today’s PIPodcast at www.marcberman.tv


NBC attracted minimal interest in the 7-9 p.m. block with Dateline (#3: 3.8/ 7) and the season-finale of game show Minute to Win It (#3: 3.6/ 5). But the season-finale of The Celebrity Apprentice was on the map with an above-average 6.9/11 in the overnights from 9-11 p.m., building by half-hour as follows:

The Celebrity Apprentice (NBC)
9:00 p.m.: 6.2/ 9 (#3)
9:30 p.m.: 6.6/10 (#2)
10:00 p.m.: 7.1/11 (#2)
10:30 p.m.: 7.6/12 (#2)

Congratulations, Brett Michaels and best wishes for an going full recovery. 


CBS led off this fourth Sunday in May, of course, with older-skewing 60 Minutes, and it won the 7 p.m. hour with a 7.0/13 in the overnights.  The network counter-programmed from 8-10 p.m. with special ACM Presents: Brooks & Dunn: The Last Rodeo, which averaged a respectable 6.4/ 9 in the overnights. And a repeat of CSI capped off the evening with a distant third-place 4.2/ 7 at 10 p.m. 


A night of three season-finales on Fox, which took ahead opposite the heavy competition, performed as follows:

7:00 p.m. – ‘Til Death: 1.4/ 3 (#4)
7:30 p.m. – The Simpsons (R): 1.8/ 3 (#4)

8:00 p.m. – The Simpsons (season finale): 3.6/ 6 (#3)

8:30 p.m. – The Cleveland Show (season finale): 3.3/ 5 (#4)

9:00 p.m. – Family Guy (season finale): 4.2/ 6 (#4)

9:30 p.m. – Family Guy (season finale): 4.3/ 6 (#4)

Family Guy, as always, was the standout. 
Source: Nielsen Media Research data
Ratings Box:
What’s Hot/What’s Not
-Week of May 17 to-Date:

ABC will get a boost care of the series-finale of Lost on Sunday, of course. But based on the live plus same day ratings from Monday, May 17 through Thursday, May 20, leadership is mixed, as usual, with CBS the most-watched network and Fox No. 1 among adults 18-49. Here are the four-day results:

Total Viewers:

CBS: 12.08 million, Fox: 11.15, ABC: 10.64, NBC: 6.12, CW: 1.48

Adults 18-49:

Fox: 3.9 rating/11 share, ABC: 3.2/ 9, CBS: 2.9/ 8, NBC: 2.2/ 6, CW: 0.7/ 2

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options


Monday 5/24/10

Night 26 of the May 2010 Sweeps

 8:00 p.m. Dancing With the Stars  

 9:00 p.m. The Bachelorette (season premiere, two hours)


8:00 p.m. How I Met Your Mother (season finale)

 8:30 p.m. Rules of Engagement (season finale)

 9:00 p.m. Two and a Half Men (season finale)

 9:30 p.m. The Big Bang Theory (season finale – moves to Thursday at 8 p.m. this fall)

10:00 p.m. CSI: Miami (season finale – moves to Sunday at 10 p.m. this fall)


 8:00 p.m. Chuck (season finale, two hours)

10:00 p.m. Law & Order (series finale)

 8:00 p.m. 24 (series finale, two hours)


 8:00 p.m. One Tree Hill (R)

 9:00 p.m. Gossip Girl (R)


TV Tidbits:

Notes of Interest
-More Glee:

In a huge vote of confidence, Fox has renewed musical dramedy Glee for a third season, with an unspecified number of new episodes for the 2011-12 season. Glee moves into the Tuesday 8 p.m. hour this fall, leading into new sitcoms Raising Hope and Running Wilde. In midseason, it moves Wednesday at 9 p.m. out of the live American Idol Results Show. 

-CBS This Summer:

Failed CBS medical drama Three Rivers will burn-off its five unaired episodes beginning on Saturday, June 5 at 8 p.m. ET. One night earlier, Canadian drama Flashpoint will open season three on Thursday, June 4 at 9 p.m. ET, leading into the five unaired episodes of canceled Miami Medical at 10 p.m. ET.


-Paula Abdul Heads to CBS:

Paula Abdul will join upcoming CBS reality/competition Got to Dance as the lead judge, as well as executive producer. Based on the U.K. hit, Got to Dance will feature dancers of any age, group-size and style, and it is expected to launch in early 2011. 


TV Trivia Time:

Summer Options


Which one of the following former series will not be returning this summer?

America’s Got Talent (NBC)
Big Brother (CBS)
I Survived a Japanese Game Show (ABC)
The Last Comic Standing (NBC)
Wipeout (ABC)

The answer to Friday’s question…


Which network will be offering the most new shows this coming fall?


Is: c) NBC, with 8. Next is ABC with 7 new shows, followed by CBS (5), Fox (3) and The CW (2). 


-Current kudos goes to:
Steve Albright, Mikki Beno, Burt Benoliel, Gerry Bixenspan, Kimay Bloch, Jim Brams, Cleve Clements, Larry Collins, Tom Condosta, Harold Cooper, Audrey Davis, John Ferlazzo, Karen Gardner, Maya Garner, Maureen Goldman, Geoffrey Gordon, Barb Hemberger, Shannon Herlihy, Bob Ingersoll, David Jackino, Deb Kainer, Marie Lefevre Karp, Mary Kinoshita, Synda Kollman, Danny Leclair, Debbie Mirr, Tony Naldrett, Michael Murphy, Kimberley Orti, Aaron Paquette, Alex Petrilli, Jr., Gordon Purcell, Julie Ramussen, Joe Rubi, David Ruckman, Russell Schwartz, David Shearer, Michelle Stanton, Ron Strauss, Joe Swaney, David Williams, Ted Zavales, Ted Zawislak