Mark Pedowitz Named President of The CW

ABC Studio vet steps in for Dawn Ostroff

CBS Corporation and Warner Bros. Entertainment have tapped Mark Pedowitz as the new president of The CW Television Network. He will assume his new duties this month in place of Dawn Ostroff, who is leaving the network to relocate to New York. will assist in the transition through the current broadcast season, ending in May. 

Pedowitz, who spent 19 years at Disney-ABC, including serving as president of ABC Studios from 2004-09, oversaw such hit series Lost, Desperate Housewives, Grey's Anatomy, Ugly Betty, Scrubs, Army Wives, Ghost Whisperer, and Criminal Minds.

"Dawn and her team have built The CW into a brand-name destination for young female viewers with franchise shows as well as forward-thinking digital and marketing campaigns," said Nancy Tellem, the executive who oversees The CW for CBS in a statement. "Mark… brings to the table a strong and diverse background as a business strategist and production executive, as well as a track record of success in all facets of our industry."


Publish date: April 28, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT