Marriott Adds Netflix to Guest Rooms Just in Time for OITNB Premiere

Meanwhile, hit show takes over Times Square

Headshot of Chris Ariens

Just in time for the season premiere of Orange Is the New Black, a half dozen Marriott hotels now have Internet-connected TVs that allow Netflix subscribers to stream their favorite shows from the comfort of their pillow-top beds.

Each character has a prayer-candle photo booth. 

Marriott hotel rooms in San Jose; Calif.; Princeton, N.J.; Newport, R.I.; Dallas; Bethesda, Md.; and the Marriott East Side in New York all come equipped with the connected TVs.

"Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry's first rollout of Netflix a priority," said Matthew Carroll, vp, brand management for the chain.

The brand plans to expand Netflix to 100 properties by the end of 2015. Unfortunately, the Marriott Marquis in Times Square has not yet been upgraded. But Netflix has taken over the streets below the hotel for an Orange Is the New Black marketing stunt.

In the two days leading up to the show's Season 3 premiere, fans will be able to enter giant prayer candles that double as iPad-equipped photo booths. The candles—which typically feature saints, not sinners—are part of the new season's marketing campaign.

Models dressed in prison orange are there to direct you to your favorite character's candle. The marketing campaign runs until 10 p.m. tonight and from 10 a.m. to 10 p.m. Thursday. Season 3 of OITNB drops on Netflix Friday.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.