Millennials Start Their Holiday Shopping Way Before Their Parents

Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have started their Christmas shopping early. Fifty-two percent indicated they had already started their gift-buying when the survey was conducted between Oct. 27 and Nov. 8, versus only 37 percent of those age 50-64. Of course, it's easy to seem industrious when you don't have to leave your sofa: Nearly half of millennials expect to do at least some of their shopping on their mobile phone, compared to just 30 percent of boomers.   


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Publish date: December 11, 2013 https://dev.adweek.com/tv-video/millennials-start-their-holiday-shopping-way-their-parents-154368/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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