More Shared Weekly Leadership for CBS and Fox

Wednesday, May 12, 2010
Fox Wins; Good News Aplenty on CBS and ABC

National Ratings in Prime-Time:

Week of May 3, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
A Wise Neighbor
Prime-Time Metered Market Tuesday Ratings:
Fox Wins; Good News Aplenty on CBS and ABC
Tuesday 5/11/10


Fox   10.5/16
CBS    9.9/15
ABC   6.9/11
NBC   5.0/ 8
CW    0.9/ 1

-Percent Change From the Year-Ago Evening (Tuesday, May 12, 2009):
ABC: +38, Fox: + 9, CBS: + 2, NBC: -29, CW: -31


-Yesterday’s Winners:

American Idol (Fox), NCIS (CBS), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), Glee (Fox), Lost (ABC), The Good Wife (CBS)


-Not Bad Considering the Hefty Competition:

The Biggest Loser (NBC)

 -Yesterday’s Losers (excluding repeats):

90210 (CW), V (ABC)


-Ratings Breakdown:

Led by American Idol, Fox won the battle of the Tuesday overnights. But second-place CBS was no slouch at a deficit of just six-tenths of a rating point. Third overall was ABC, followed by NBC and a very distant The CW. 


Proof three successful shows can co-exist in one time period was exhibited again in the Tuesday 8 p.m. hour last night as follows:


American Idol (Fox): 13.0 rating/20 share

NCIS (CBS): 10.5/16

Dancing With the Stars (ABC): 9.1/14


Combined, this was a 32.6 rating/50 share in the overnights, which should translate into the vicinity of 45 million viewers. As for American Idol, either Michael Lynch or Casey James is likely to be exiting tonight, with Kara’s overrated crush Casey the most likely to say his goodbyes. Aren’t we all just plain bored with him at this point? Over at Dancing With the Stars, bubbly Niecy Nash finally bid adieu, with the final four now Erin Andrews, Evan Lysacek, Nicole Scherzinger and wooden Chad Ochocinco. Most worthy of the cheesy disco trophy: Nicole Scherzinger, who as a member of the Pussycat Dolls had an unfair advantage to begin with. 


Rounding off the 8 p.m. hour was the first half of NBC’s The Biggest Loser (#4: 4.7/ 7) and should-have-been canceled 90210 on The CW (#5: 1.3/ 2). Does anyone even care about 90210?


Top-rated overnight honors fell in CBS’ corner at 9 p.m., with NCIS: Los Angeles at a 10.0/15. But second-place Glee on Fox (8.0/12) and ABC’s above-average Lost (#3: 7.6/12) will certainly have the advantage among adults 18-49. With only two episodes of Lost left, too bad the entire episode last night was devoted to Jacob and the Man in Black. As for Glee, how do you like that Mike O’Malley? After years of being ignored on sitcom Yes, Dear, the man called O’Malley has found a spot on two freshman shows this season: Glee and NBC’s Parenthood.


Also airing from 9-10 p.m. was the second-half of NBC’s The Biggest Loser (#4: 5.9/ 9) and a repeat of The CW’s on-the-fence Life Unexpected (#5: 0.6/ 1), which has generated enough critical acclaim to warrant a second season renewal. The CW unveils its 2010-11 scheduling plans next Thursday at the famed Madison Square Garden in New York City. As for The Biggest Loser, here is the half-hour breakdown:


The Biggest Loser (NBC)

8:00 p.m.: 4.6/ 7 (#4)

8:30 p.m.: 4.8/ 7 (#4)

9:00 p.m.: 5.6/ 8 (#4)

9:30 p.m.: 6.2/ 9 (#4)


The Good Wife kept the CBS’ winning overnight momentum alive at 10 p.m., with a 9.3/15, but NBC’s Parenthood (#2: 4.2/ 7) is still the show to beat among adults 18-49. Despite stronger lead-in support from Lost, ABC’s V still finished third with a 4.1/ 7 (and overnight retention of only 57 percent out of the 9:30 p.m. portion of Lost – 7.2/11). Tick, tock…the cancellation clock is ticking. 

Publish date: May 12, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT