Hulu secured Joel Embiid of the Philadelphia 76ers and Damian Lillard of the Portland Trail Blazers to remind you that the streaming service now has games available to watch live.
The two 30-second spots will be shown this weekend, on Saturday during the 3-point shootout and on Sunday during the All-Star Game.
The “Hulu Sellouts” campaign will include four national TV spots that will run through June, featuring athletes from varying professional sports. An ad to be released in the coming weeks will feature All-Star Game team captain Giannis Antetokounmpo.
The campaign, created in partnership with Big Family Table, will also feature home billboard takeovers, online banners and creative components across social media.
The price for Hulu + live TV starts at $39.99 per month.
Creative Agency: Big Family Table
Production Company: Hungry Man
Post VFX: Resolution L.A.
Director: Dave Laden
Executive Producer: Dan Duffy