NBC Hopes The Voice’s Viewers Haven’t Exited With Adam Levine

Execs and buyers say Gwen Stefani will help fill the void

Adam Levine looks unenthusiastic
After 16 cycles, Adam Levine seemed ready to exit The Voice following his sullen performance at NBCU's May upfront. Charles Sykes/NBCUniversal, Trae Patton/NBC
Headshot of Jason Lynch

For the past eight years, The Voice has been NBC’s most reliable prime-time entertainment program, not only serving as a top-rated show but also helping the network launch its biggest recent hits, including This Is Us.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.