No, Netflix Isn’t Considering Running Ads. It’s Just Testing Promos for Its Own Shows

Outrage at the streaming service was unfounded

Headshot of Jason Lynch

Calm down, everyone. Netflix isn't suddenly following Hulu's lead and running ads as part of its service.

Earlier today, the Internet virtually freaked out—i.e., reacted in its usual way—after a few reports indicated that Netflix was experimenting with running "pre-roll ads" before its shows. The outrage, however, was unfounded—the streaming service was actually airing teasers for other Netflix shows, and that's a far cry from moving toward an advertiser-based model, something the company has long been against

A Netflix spokesperson set the record straight in a statement:

"We are not planning to test or implement third-party advertising on the Netflix service. For some time, we've teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that."

By running promos to tout its other original series, Netflix is following the lead of HBO, which does the same thing with HBO Go and its other VOD services. But airing a promo for the next season of Orange Is the New Black is much different from running an actual commercial.

You can resume your ad-free Netflix binge watching now.

@jasonlynch Jason Lynch is TV/Media Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
Publish date: June 1, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT