Now that the weeklong Digital Content NewFronts in New York is over, advertisers can prepare for the next round of presentations.
The Interactive Advertising Bureau, which operates the Digital Content NewFronts, announced today that the first Digital Content NewFronts West will be held on Oct. 9 and 10 in Los Angeles.
While the exact media companies haven’t yet been announced, IAB said there would be presentations from 16 “innovative digital video programming creators.”
Unlike in New York, the presentations will be given at the same location, the NeueHouse Hollywood.
“We are excited about bringing the NewFronts to the West Coast—and brands and media buyers are already calling to see how they can claim a seat,” Anna Bager, executive vice president of industry initiatives at IAB said in a statement. “The Los Angeles event will be a bit different from those in New York, with one central location hosting a myriad of media powerhouses and digital native all-stars. We also expect to see even more out-of-the-box programming in the mix, taking full advantage of emerging formats ranging from virtual reality to podcasts. This represents yet another vital marketplace from IAB, designed to encourage growth across the industry.”