NewFronts West Coast Plans to Have 16 Presenters Over 2 Days

The first event in Los Angeles will be Oct. 9 and 10

After a week of NewFront presentations in New York, presenters will have two days in LA later this year. Getty Images
Headshot of Sara Jerde

Now that the weeklong Digital Content NewFronts in New York is over, advertisers can prepare for the next round of presentations.

The Interactive Advertising Bureau, which operates the Digital Content NewFronts, announced today that the first Digital Content NewFronts West will be held on Oct. 9 and 10 in Los Angeles.

While the exact media companies haven’t yet been announced, IAB said there would be presentations from 16 “innovative digital video programming creators.”

Unlike in New York, the presentations will be given at the same location, the NeueHouse Hollywood.

“We are excited about bringing the NewFronts to the West Coast—and brands and media buyers are already calling to see how they can claim a seat,” Anna Bager, executive vice president of industry initiatives at IAB said in a statement. “The Los Angeles event will be a bit different from those in New York, with one central location hosting a myriad of media powerhouses and digital native all-stars. We also expect to see even more out-of-the-box programming in the mix, taking full advantage of emerging formats ranging from virtual reality to podcasts. This represents yet another vital marketplace from IAB, designed to encourage growth across the industry.”

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: May 7, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT