Newly Spun-Off Fox Entertainment Celebrates ‘Fresh Start’ and ‘New Era’ in TV Spot

‘It’s time for us to build an entirely new empire’

Fox said the 90-second spot, which included clips of its most popular shows, will only air once. - Credit by Fox
Headshot of Jason Lynch

Wednesday began with Disney completing its $71.3 billion purchase of 21st Century Fox and ended with Fox Entertainment airing a TV spot that celebrated its “fresh start” as a newly spun-off company.

Fox Corporation became a standalone company on Tuesday, one day before the Disney-Fox merger closed. It will house the 21st Century Fox assets that were not part of the Disney deal, including the Fox broadcasting network, Fox Sports, Fox News and Fox Business Network.

The 90-second spot, which aired on Fox during Empire, included clips from the network’s past and present shows (Empire, The Simpsons, The Masked Singer, Family Guy and Glee among them) with relevant quotes that touched on the company’s new beginning. The spot’s slogan: “Get ready for a fresh start.”

“The company that we knew and loved is changing … It’s time for us to build an entirely new empire,” said Empire’s Lucious Lyon (played by Terrence Howard) in the spot. Later, Glee’s Kurt Hummel (Chris Colfer) asked, “How many people really get the chance to start over again?” And The Resident’s Randolph Bell (Bruce Greenwood) declared, “This is the beginning of a new era.”


Fox said the spot will only air once.

Of course, several of the shows that Fox included to celebrate its “fresh start”—including Empire, The Simpsons and Family Guy—are produced by Twentieth Century Fox Television, which is now owned by Disney. But they will continue airing on Fox.

Charlie Collier, who was named CEO of Fox Entertainment in October, said in February that after Fox Entertainment is spun off, it will be “an open canvas” and “a startup company,” albeit one with “$26 billion in valuation.” “I believe this next era at Fox will welcome another successful chapter to Fox’s 30-year legacy,” he added.

 


@jasonlynch jason.lynch@adweek.com Jason Lynch is TV/Media Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.