Nielsen and Comcast Team Up to Measure VOD and OTT Ads

Partnership with FreeWheel ad-serving platform will be ready for next year’s upfronts

Nielsen can already measure VOD content ratings, but the FreeWheel partnership will also allow it to track ads on the platform. Photo Illustration: Tenzin Tsepel; Sources: Getty Images, FreeWheel, Nielsen
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Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast’s ad-serving platform FreeWheel to determine ratings for the VOD ads, not just the content.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.