Nielsen Releases Premiere Week Live Plus 7 Day Ratings


Tuesday, October 13, 2009


Prime-Time Metered Market Monday Ratings:

ABC Wins; Fox or CBS Poised for Victory Among Adults 18-49

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:

A Working Girl


ABC Wins; Fox or CBS Poised for Victory Among Adults 18-49

Monday 10/12/09


ABC   9.3/14
CBS    7.1/11
Fox     5.6/ 8
NBC   3.4/ 5
CW     1.5/ 2

-Percent Change From the Year-Ago Evening (Monday, Oct. 13, 2008):

Fox: +10, ABC: + 2, CBS: – 3,  NBC: -31, CW: -37

-Yesterday’s Winners:

Dancing With the Stars (ABC), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)


Accidentally on Purpose (CBS)


-Steep Overnight Erosion:

One Tree Hill (CW), Gossip Girl (CW)


-Yesterday’s Losers (excluding repeats):

Heroes (NBC), Trauma (NBC), The Jay Leno Show (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, October 12, 2009.   

-Ratings Breakdown:

ABC once again led the Monday overnights on the strength of Dancing With the Stars. But either CBS or Fox is expected to win the evening among adults 18-49. Second in the metered markets on this fourth Monday of the new season was CBS, followed by Fox, NBC and The CW, which must be measured by the performance of the young female demos. 


ABC’s Dancing With the Stars finished first in the overnights in each of the four half-hours from 8-10 p.m., with an average 10.6 rating/16 share. Here is the half-hour breakdown:

Dancing With the Stars (ABC)
8:00 p.m.: 9.8/15 (#1)
8:30 p.m.: 10.6/16 (#1)
9:00 p.m.: 10.9/16 (#1)
9:30 p.m.: 11.0/16 (#1)

Comparably, last night’s performance was down by 12 percent from one year earlier (12.0/18 from 8-9:30 p.m. on Oct. 13, 2008). As to who is going home tonight, the weakest links are clearly Michael Irvin and Louie Vito. My pick to bid adieu: Michael Irvin. 


Dancing With the Stars led into sophomore crime solver Castle, which finished second with a 6.6/11 at 10 p.m. Comparably, retention out of the last half hour of Dancing was a modest 60 percent. One year earlier, former occupant Boston Legal averaged a 5.3/ 9 in the overnights (out of an 8.1/12 for lead-in Samantha Who?). The prognosis for Castle: it could be better, but is could also be worse. 


It was overnight business as usual for CBS, with its combination of How I Met Your Mother (#3: 4.8/ 7), recent on the fence arrival Accidentally on Purpose (#3: 4.6/ 7), Two and a Half Men (#2: 8.3/12), The Big Bang Theory (#2: 7.4/11) and veteran CSI: Miami (#1: 8.9/14). The Big Bang Theory remains an ample improvement over year-ago occupant Worst Week, which averaged a 6.2/10 on Oct. 13, 2008. But the 8-9 p.m. combination of How I Met Your Mother and Accidentally on Purpose declined, on average, by 17 percent from year-ago duo The Big Bang Theory (5.8/ 9 on Oct. 13, 2008) and How I Met Your Mother (5.5/ 8). As it stands, there is not a laugh to be found in Accidentally on Purpose. As for Two and a Half Men, let’s hope Jon Cryer keeps his pants on next week! Was I the only one who ran for the remote at the end of the episode? 


Next was Fox with its combination of House (#2: 6.8/1), which has a lock in the 8 p.m. hour among adults 18-49, and Lie to Me (#3: 4.5/ 7), which is keeping the time period relatively warm until 24 returns in January. 

Publish date: October 13, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT