RDA Sells U.K. Edition

Reader’s Digest Association has sold its 72-year-old U.K. edition, rescuing its flagship magazine from closure and keeping a foothold in an important overseas market.
RDA sold the property to a group of former managers, led by Chris Spratling, which will operate the brand through a licensing agreement.

The U.K. edition will continue to use and contribute editorial content from RDA’s 49 other editions, five of which also operate under licenses.
The media company recently emerged from bankruptcy and restructured, but that process only affected its U.S. operations. Its U.K. edition filed for bankruptcy earlier in the year over a shortfall in its pension fund.

See also: “Magazine Hot List 2010: A Special Report on the State of the Industry”

Publish date: April 9, 2010 https://dev.adweek.com/tv-video/rda-sells-uk-edition-102046/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT