Record Ratings for The TV Land Awards

Cracks 2 million viewer mark

The 2011 TV Land Awards—which bowed on nostalgia-driven TV Land on Sunday and honored Regis Philbin, Hall & Oates, the casts of The Cosby Show, The Facts of Life, Family Ties, and Welcome Back, Kotter—was the network's most watched telecast ever. 

TV Land is reporting a total audience of just over 2 million viewers, which was up by 20 percent from one year earlier. Results among target adults 25-54 was 856,000 viewers—up 16 percent from the previous year's telecast. The 697,000 adult 40-54 viewers who tuned in was 17 percent stronger year over year.

Online, the awards drew a 48 percent larger audience to its section of from 2010.


Publish date: April 19, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT