Record Ratings for The TV Land Awards

Cracks 2 million viewer mark

The 2011 TV Land Awards—which bowed on nostalgia-driven TV Land on Sunday and honored Regis Philbin, Hall & Oates, the casts of The Cosby Show, The Facts of Life, Family Ties, and Welcome Back, Kotter—was the network's most watched telecast ever. 

TV Land is reporting a total audience of just over 2 million viewers, which was up by 20 percent from one year earlier. Results among target adults 25-54 was 856,000 viewers—up 16 percent from the previous year's telecast. The 697,000 adult 40-54 viewers who tuned in was 17 percent stronger year over year.

Online, the awards drew a 48 percent larger audience to its section of TVLand.com from 2010.

 



Publish date: April 19, 2011 https://dev.adweek.com/tv-video/record-ratings-tv-land-awards-130778/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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