To better manage and develop content across multiple platforms for its 10 TV stations, The E. W. Scripps Company named Bob Sullivan to the newly created position of vp of content.
In his new position, Sullivan will be responsible for building successful content models across multiple distribution platforms and develop strategies for innovative local content.
A 30-year TV news exec, Sullivan was most recently president and CEO of Sullivan and Associates Consulting. He is also a former news director of KNXV, Scripp’s ABC affiliate in Phoenix.
“We recognize the significance of providing quality content across a variety of platforms, and we know that Bob is the right person to help our stations advance the appeal and relevance of our content in every Scripps market,” said Brian Lawlor, svp of the Scripps television division.