Showtime Networks has tapped former TruTV executive Puja Vohra to serve as evp, marketing and strategy, a newly created role for the company. The company, which operates channels Showtime, The Movie Channel and Flix and runs standalone streaming services like Showtime, has also hired Garrett Wagner as svp, ecd.
In her new role, Vohra, who most recently served as CMO, BSE Global, will oversee the network’s program marketing, media, promotions, digital strategy and social media, where she will double down the company’s focus performance-based marketing. She will also oversee the company’s marketing strategy division, a newly formed unit at the company.
Wagner, the former director of global creative marketing at Netflix, will oversee all of Showtime Network’s creative departments, including video, print, design and digital creative.
Both new hires will report to Michael Engleman, CMO, Showtime Networks who was named to the post in July. The hires mark a small restructure of the Showtime marketing department. The company’s distribution marketing and operations teams at the company will remain unchanged and will continue reporting into Engleman.
“By restructuring our organization, we can build from strength, fortifying our legacy of creativity, innovation and deep insight-led understanding of our viewer,” Engleman said in a statement. “Puja and Garrett are best-in-class leaders in their space. Their skill and ingenuity will help us take Showtime to the next level as a consumer-first premium content company, prepared to capitalize on the opportunities presented by a fast-changing media landscape.”
At BSE Global, Vohra directed marketing, creative and digital efforts for BSE Global properties like the Brooklyn Nets and Barclays Center. Prior to her time at BSE Global, Vohra served in an executive television marketing role at the WarnerMedia-owned cable network TruTV, where she headed up on and off-air marketing campaigns for the network’s programming as executive vice president of marketing and digital. She has also held an executive position at Oxygen where she managed the network’s consumer and ad sales marketing teams, and she also held senior consumer and sales marketing roles at Bravo Media.
Wagner was most recently at Netflix, where he headed up global marketing and go-to-market strategies for an array of drama series at the streamer. He previously served as vice president of content and editorial for FX Networks, where he oversaw creative campaigns, overall network branding efforts and series. At a stint at Logo as vice president and creative director, Wagner launched the ultra-popular reality series RuPaul’s Drag Race. He began his career at Showtime and has spent more than 20 years working on creative marketing in the entertainment industry.
The hires and marketing restructure come at an inflection point for Showtime Networks, a division of the newly merged ViacomCBS that company executives have pointed to as the foundation of its premium paid streaming offerings. The Showtime channel has found success with comedies like Shameless and dramas like Homeland and The L Word, and is leaning into its subscription OTT offering as it increases output on the channel.
Showtime has more than 27 million subscribers between its cable channel and OTT network, and saw a 35% year-over-year increase in streaming customers, Showtime entertainment president Jana Winograde previously told Adweek..