As it looks to turn its slipping ratings around, VH1 is turning to someone who has worked ratings magic for other Viacom cable networks. The network has tapped Chris McCarthy, who oversaw MTV2 and Logo TV, to be VH1's new gm.
McCarthy replaces VH1's outgoing president, Tom Calderone, who announced yesterday that he was leaving the network.
"Chris is a multitalented executive with a proven ability to build brands and drive viewership across very different demos," said Doug Herzog, president of Viacom's music and entertainment group, in a statement. "He's a forward-thinking leader for this new era in media and a terrific fit for VH1, a beloved brand with a strong team and a unique place in pop culture."
McCarthy will be tasked with reversing VH1's ratings slide, as audience interest in shows like Mob Wives, Basketball Wives and Love & Hip Hop has waned.
McCarthy was named gm of MTV2 in 2010 and helped make it a top-three cable network among men 12-24 with three years of record growth. He took over Logo TV last year where he oversaw double-digit audience, digital and linear gains.
It's one of Herzog's first major moves since being named in February to head Viacom's Music and Entertainment Group—which gave him oversight of Comedy Central, MTV, MTV2, VH1, Spike and Logo.