Strong Opening Results for Game 1 of The World Series on Fox

Thursday, October 29, 2009
 
Prime-Time Metered Market Wednesday Ratings:

Strong Opening Results for Game One of The World Series on Fox

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Mary Hartman, Mary Hartman

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Prime-Time Metered Market Wednesday Ratings:

Strong Opening Results for Game One of The World Series on Fox

 
Wednesday 10/28/09
 

              HH
          Rtg/Shr

Fox 13.1/21
CBS   5.9/ 9
NBC 4.2/ 7
ABC 4.0/ 6
CW    1.8/ 3
 
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-Percent Change From the Year-Ago Evening (Wednesday, October 29, 2008):

Fox: +19, ABC: -11, NBC: -16, CW: -22, CBS: -26
 
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-Yesterday’s Winners:
Baseball World Series, Game 1 (Fox)
 
-Honorable Mention:

Criminal Minds R (CBS), CSI: NY R (CBS), Modern Family (ABC)

 
-Yesterday’s Losers:

Monsters vs. Aliens: Mutant Pumpkins from Outer Space (NBC), The Middle (ABC), The Jay Leno Show (NBC), Eastwick (ABC)

 
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-Ratings Breakdown:

Fox stood head and shoulders above the overnight competition last night care of game one of The Baseball World Series (Phillies 6, Yankees 1), which outdelivered second-place CBS by a hefty (and estimated) 7.2 rating points. In the distant No. 3 spot was NBC, followed by ABC and The CW.

 

The soggy game one match-up averaged an estimated 13.1 rating/21 share in the overnights in primetime, with the half-hour breakdown as follows:

 
Baseball World Series (Fox)

 8:00 p.m.: 11.4/19 (#1)

 8:30 p.m.: 12.8/21 (#1)

 9:00 p.m.: 13.4/21 (#1)

 9:30 p.m.: 14.7/23 (#1)

10:00 p.m.: 15.2/24 (#1)
10:30 p.m.: 10.0/16 (#1) – post-game
 

Keep in mind, of course, that results for any live sporting event are approximate. Comparably, this was similar to game five of the Philadelphia versus Tampa Bay World Series match-up, which translated into 19.84 million viewers and a 6.2 rating/16 share among adults 18-49 based on the final Live Plus Same Day nationals on the year-ago evening (Oct. 29, 2008).

 

Over at CBS, encore telecasts of 8-9 p.m. comedies The New Adventures of Old Christine (#2: 4.2/ 7) and Gary Unmarried (#2: 4.1/ 6) were close to original levels (which could be a positive sign for the eventual off-network runs). Repeats of Criminal Minds (#2: 6.9/11), which will be celebrating episode No. 100 on Nov. 25, and CSI: NY (#2: 6.7/11) were on the Eye net map from 9-11 p.m. despite the baseball competition. 

 

In the battle of the 8-8:30 p.m. holiday specials, the debut of NBC’s Monsters vs. Aliens: Mutant Pumpkins from Outer Space (#3: 3.8/ 6), which was nothing spectacular, inched past a repeat of It’s the Great Pumpkin, Charlie Brown on ABC (#4: 3.5/ 6) by nine percent in the overnights. Next on NBC was an immediate repeat of Monsters vs. Aliens: Mutant Pumpkins from Outer Space (#4: 3.1/ 5 at 8:30 p.m.), followed by Law & Order: SVU (#3t, 5.1/ 8 at 9 p.m.), which was slightly below average opposite baseball, and ongoing flop The Jay Leno Show (#3: 3.9/ 6). The one bit of positive news for Leno was outdelivering ABC’s competing Eastwick (#4: 3.3/ 5) by 18 percent (which is still not saying much). 

 

Leading out of the encore telecast of It’s the Great Pumpkin, Charlie Brown was ABC’s sitcom rotation as follows:

 
ABC/Wednesday
8:30 p.m. – The Middle: 3.7/ 6 (#3)
9:00 p.m. – Modern Family: 5.4/ 8 (#3)

9:30 p.m. – Cougar Town: 4.7/ 7 (#4)

 

The good news for both Modern Family and Cougar Town was growth over the week-ago performances. Take a look at the six week overnight tracks:

 

Modern Family (ABC)

9/23/09: 7.8/12

9/30/09: 5.8/ 9

10/06/09: 5.1/ 8

10/13/09: 5.4/ 8

10/20/09: 4.9/ 8

10/27/09: 5.4/ 8

 
Cougar Town (ABC)

9/23/09: 6.8/10

9/30/09: 5.5/ 9

10/06/09: 4.7/ 7

10/13/09: 4.8/ 8

10/20/09: 4.2/ 7

10/27/09: 4.7/ 7
 

But The Middle at 8:30 p.m. could not, unfortunately, beat a repeat of CBS’ Gary Unmarried. Word of advice to the producers of The Middle: don’t have little Brick whisper to himself anymore. What was cute early on has now become very tiresome. As for Modern Family, here is an early Emmy pick for Outstanding Supporting Actor in a Comedy: Eric Stonestreet, who continues to standout amongst the very talented ensemble cast. 



Publish date: October 29, 2009 https://dev.adweek.com/tv-video/strong-opening-results-game-1-world-series-fox-113888/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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