Syfy Enlists Fans to Create Terrifying Network Promos for Halloween

Spots pay homage to classic horror moments

One of the Syfy promos, "Want to Play?", features an Annabelle-like doll. Syfy
Headshot of Jason Lynch

Syfy tapped fans to help scare its audience during the Halloween season by creating network promos that pay homage to classic horror moments.

The four winning 10- to 15-second animated videos, selected as part of Syfy’s ongoing “For the Fans, By the Fans” partnership with content creation platform Tongal, will begin airing on Syfy today and will also appear on its digital channels and

Each spot incorporates moments from famous horror films, including Annabelle, The Blair Witch Project and Halloween, before revealing the Syfy logo in an unexpected way.

Tongal asked its creative community of more than 160,000 writers, directors and animators to pitch ideas for the animated spots.

Creators were asked to submit text, treatment, links, storyboards and a pitch video. Tongal created a shortlist, then Syfy picked the winners, who received funding to create their spots.

Spain’s Pangur Animation created “Want to Play?” featuring a creepy, Annabelle-like doll.

In “The Logo Is Alive” from Oregon’s Chris Boyer, a severed hand crawls out of a grave.

“The Babysitter’s Worst Nightmare” from New York’s Richard Mather includes a series of familiar horror tropes from films like Halloween.

And “Found Footage” by Texas’ Eric Power pays homage to The Blair Witch Project.

Tongal has commissioned more logo videos for Syfy centered on IP, new shows and other seasons of the year.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.